Rent the Runway Collaborates with Dallas Cowboys Cheerleaders for Empowering Holiday Campaign

Empowering Holiday Collaboration: Rent the Runway and Dallas Cowboys Cheerleaders

In an exciting new partnership, Rent the Runway (RTR), a leader in fashion rental services, has teamed up with the iconic Dallas Cowboys Cheerleaders (DCC) to inspire and empower women through fashion this holiday season. Kicking off in December 2024, this collaboration aims to celebrate the strength and dedication of the hard-working women on the DCC team.

Celebrating the Magic Behind the Uniforms

This unique partnership is set to highlight the individual stories of the cheerleaders who not only grace the field with their incredible performances but also make significant contributions to their communities off the field. RTR is committed to showcasing these women as they embrace their multifaceted lives, pursuing their entrepreneurial ventures, participating in local events, or simply celebrating personal milestones.

Jennifer Hyman, the CEO and co-founder of Rent the Runway, expressed her excitement about the collaboration: “As a brand, Rent the Runway is all about empowering women to feel confident, strong, and ready to conquer every moment of their lives. Partnering with the Dallas Cowboys Cheerleaders is a natural extension of that mission. Their iconic uniforms symbolize strength, precision, and teamwork, which resonates deeply with our brand values.”

A Holiday Campaign with Heart

Through this holiday initiative, RTR will feature several DCC cheerleaders – Reece, Charly, Brooklyn, Camille, and Ava – showcasing a curated collection of festive outfits available for rental. This collection is not just about attire; it represents the spirit of the holidays while honoring the cheerleaders' dedication to excellence both on and off the field.

RTR's holiday collection boasts an impressive range from glamorous dresses to cozy winter essentials, allowing customers to effortlessly rent high-quality, designer pieces. The fashion-forward community in Dallas has been an essential marketplace for RTR as evidenced by the launch of their advanced Dream Fulfillment Center in Arlington back in 2019.

More Than Just Fashion

Kelli Finglass, Senior Director of the Dallas Cowboys Cheerleaders, stated, “At the Dallas Cowboys Cheerleaders, we believe in empowering women. Our partnership with Rent the Runway fits perfectly, as it provides our team with stylish, versatile clothing that enhances their confidence. Whether performing at ATT Stadium or engaging with the community, we want every woman to feel unstoppable.”

Through video features that highlight their journeys, RTR aims to inspire women to embrace their own unique paths and recognize their potential. The details of this partnership will expand in 2025, promising a deeper engagement with the Dallas community and beyond.

An Ongoing Commitment to Empowerment

Since its inception in 2009, Rent the Runway has disrupted the fashion industry by offering the 'Closet in the Cloud', which allows women to rent clothing and access a vast array of designer pieces for every occasion. The mission has always been about empowering women to look and feel their best, an ethos that perfectly aligns with the values of the DCC.

Over the years, RTR has not only redefined how women engage with fashion but has also garnered multiple awards for its innovative approach. The partnership with the Dallas Cowboys Cheerleaders marks yet another significant step in RTR's ongoing commitment to transforming the fashion experience while uplifting women everywhere.

As this festive campaign draws excitement, the collaboration serves as a reminder that strength and elegance can go hand in hand, ultimately empowering women to shine in every aspect of their lives.