#Japan #Tokyo #Shannon #BtoB Marketing #LANY

Webinar on B2B Marketing Strategies in the AI Era

As we approach 2026 and the increasing prevalence of AI technologies, businesses are grappling with the evolution of B2B marketing strategies. LANY, a digital marketing support company based in Shibuya, Tokyo, along with Shannon, will host a free webinar titled “What is the Optimal Solution in the AI Era? B2B Lead Generation and Sales Strategy” on January 13th, 2026, from 12:00 to 1:00 PM.

Understanding the Changing Landscape

In 2025, AI search technologies began to reshape how businesses approach marketing, particularly concerning lead acquisition. The crux of the issue lies in the importance of transforming these leads into actual sales. With countless strategies available for lead generation, the emphasis must shift toward effective conversion tactics that yield measurable results.

This webinar is designed to clarify the latest trends and tactics in content marketing and lead generation for the B2B sector. LANY will kick off the session by discussing the essentials of content marketing in the AI era, exploring why B2B companies need to adopt innovative marketing practices to succeed.

Detailed Webinar Agenda

Opening Remarks

• - Introduction to the webinar’s objectives and importance.

LANY's Segment: Steps to Acquiring Leads in B2B

• - AI-era strategies for content marketing specific to B2B.
• - Key reasons why B2B entities should engage in content marketing and how to navigate existing competitive landscapes.
• - Essential aspects of successful content marketing initiatives.
• - Techniques critical to B2B marketing in the age of AI.

Shannon's Segment: Fast Tracking Engagement through MA & IS Collaboration

• - Maximizing lead conversion through integrated marketing automation (MA) and information systems (IS).
• - Insights into nurturing leads that are not immediately converted into business discussions, ensuring long-term engagement.

Q&A Session

• - Attendees will have the opportunity to ask specific questions and seek further clarification on discussed topics.

Benefits of Participating

Attendees will receive exclusive perks upon completing the webinar feedback survey:

• - A two-week access pass for the webinar recording.
• - Presentation materials from both companies for further study.

How to Register

To secure your spot in this insightful session, please fill out the application form accessible via the link: Webinar Registration.

• - Registration Fee: Free
• - Capacity: 500 participants
• - Registration Deadline: January 13th, 2026, by 11:59 AM.

Important Notes

1. Participants must complete the provided registration form.
2. If registrations exceed the capacity, selection will be via lottery. Confirmation emails will be sent out by 12 PM the day before the webinar.
3. Instructions and access links will be provided in advance.
4. Recording of the webinar is strictly prohibited, and attendance by competing companies is discouraged.

About LANY

LANY positions itself as a growth partner for businesses, offering comprehensive digital marketing and recruitment performance support. They collaborate closely with clients, facilitating sustainable growth through strategic marketing initiatives.

For further details about their services, visit LANY Official Site.

Conclusion

As the B2B marketing landscape continues to evolve with AI advancements, understanding and implementing effective strategies will be essential for achieving sales growth in 2026 and beyond. Don’t miss out on this chance to enhance your marketing approach and drive your business forward!

For media inquiries related to this event, please contact:
Contact Person: Suzuka Kurogi
Email: [email protected]