#United States #Los Angeles #Riboli Family Wines #Spritz Del Conte #Negroni Spritz

Riboli Family Wines Launches Ready-to-Serve Negroni and Vermouth Spritz

Riboli Family Wines, a family-run business since 1917 and renowned for its Stella Rosa® wines, has made an exciting announcement regarding the expansion of its product line. As part of their Spritz Del Conte collection, they are introducing two new ready-to-serve options: Negroni Spritz and Vermouth Spritz. With an eye on contemporary trends, these beverages aim to deliver authentic Italian flavors while ensuring convenience for consumers.

Authentic Italian Origins

The Negroni and Vermouth Spritz are crafted in Italy, where they draw inspiration from traditional Italian recipes. The company has aimed to encapsulate the essence of Italian culture, making it easy for consumers to enjoy high-quality cocktails at home without any mixing necessary. These botanical-forward selections offer innovative twists on Italian classics, perfect for gatherings or simply unwinding after a long day.

Spritz Del Conte Collection

The Spritz Del Conte Vermouth Spritz takes an age-old vermouth recipe and translates it into a spritz format, allowing for customization. Consumers can add their choice of garnishes like orange slices, olives, or fresh herbs to suit their palate. Meanwhile, the Negroni Spritz—often referred to as the Negroni Sbagliato—has recently clinched the Best of Class Gold Medal at the 2025 Los Angeles International Wine Awards, showcasing its vibrant notes of aromatic bitters and zesty orange.

At an accessible price point of $14.95 per bottle, Riboli Family Wines ensures these products offer flavor without the markup typically found in restaurants. The popularity of spritz cocktails has surged in recent times, with the Spritz now holding the #7 spot in the cocktail rankings, overtaking even the Espresso Martini according to recent industry data.

Tailored for Modern Drinkers

As Steve Riboli, President & CEO of Riboli Family Wines, puts it, the new products are tailored for a generation that values premium, low-effort cocktails. With Gen Z and Millennial drinkers increasingly seeking authenticity and bold flavors, the company is committed to delivering drinks that meet these demands. The innovative design of these spritzes allows for portable enjoyment anytime, elevating any occasion with a taste of La Dolce Vita—the sweet life.

Engaging Consumers with Spritz Del Conte

Alongside the product launch, Spritz Del Conte is also engaging consumers through interactive experiences, such as curated giveaway sets that highlight the summer spritz lifestyle. Additionally, newbies to the spritz culture can discover their perfect flavor match through a fun and easy quiz available on the brand's website.

The new Spritz Del Conte products are already making their way into major retail outlets in select states, with plans for rapid expansion. Priced competitively at $14.95 for a 750ml bottle, they are an approachable way for consumers to enjoy bar-quality cocktails at home.

For more information on these products and the brand, you can visit Spritzdelconte.com or follow them on Instagram at @spritzdelconte.

About Riboli Family Wines

Riboli Family Wines, recognized for its rich history of winemaking, has been crafting award-winning wines for over a century. They garnered the title of