Quad's Media Agency Rise Appoints New Leaders to Propel Growth and Innovation

Industry Leaders Reunite to Drive Growth for Rise, Quad's Media Agency

In an exciting development for the marketing world, Quad/Graphics, Inc. (NYSE: QUAD), renowned for tackling complex marketing challenges, has announced the appointment of Kristin 'KJ' Jones and Evan Hughes as Senior Vice Presidents at Rise, Quad's innovative media agency. This strategic move is set to reshape the agency’s approach to market strategies and client engagement.

Jones and Hughes bring a wealth of experience to their new roles, having established a strong rapport over the years. Their joint leadership at Rise focuses on enhancing client go-to-market strategies, integrating their extensive agency expertise with Quad's unique household-based data stack and comprehensive media solutions. By leveraging advanced segmentation, modeling, and insights, they aim to help brands effectively reach and resonate with their target audiences.

Joshua Lowcock, Quad’s President of Media, expressed enthusiasm about these appointments: “KJ and Evan epitomize the leadership excellence that Rise stands for—agility, transparency, and a results-oriented focus. In a marketing landscape often plagued by complexity and opacity, their combined expertise is a game-changer. We believe that with KJ's proven record in creating impactful media solutions for global brands and Evan's strong vision-to-execution capabilities, Rise will elevate our esteemed service quality.”

As the Senior Vice President for Integrated Media Strategy & Client Development at Rise, Jones is tasked with spearheading client acquisition efforts while ensuring effective communication strategies are tailored to meet each brand's needs. Her impressive resume includes over two decades in the industry, where she's facilitated integrated communications campaigns for top-tier clients like Procter & Gamble, Johnson & Johnson, Sony, Spotify, and Heinz. Before her role at Rise, Jones held significant positions at UM and Wavemaker, including Global Media Lead for Colgate-Palmolive.

On the other hand, Hughes steps into the role of Senior Vice President for Strategic Agency Development, where his leadership will drive transformation initiatives and operational excellence. With a background as a U.S. Army Intelligence Officer, Hughes brings discipline and precision to Rise’s operations, which he has honed throughout his extensive agency experience—helping companies secure over $2 billion in media billings during his career. His previous roles at UM and Wavemaker solidify his robust capability in new business ventures, aligning perfectly with Rise’s goals for growth.

What sets Rise apart as a full-service, omnichannel media agency is its proprietary approach that merges audience engagement, media, and measurement into one strategic framework. By employing cutting-edge analytics and real-time insights, alongside a foundation in performance marketing, Rise is not merely focused on results but also on adapting swiftly to dynamic market changes.

The agency expertly caters to an array of industries, including consumer packaged goods (CPG), retail, health, entertainment, and technology, continuously driving measurable outcomes for its clients while maintaining flexibility and responsiveness.

Quad itself stands as a powerhouse in the marketing experience sphere, facilitating direct consumer connections through its expansive MX Solutions Suite. This innovative suite encompasses a diverse range of marketing and print services that integrate creativity, production, and media solutions across both online and offline channels.

Quad is dedicated to resolving marketing complexities and enhancing efficiency with advanced technology and data-driven intelligence. The company’s tailored solutions aim to optimize cost-effectiveness, expedite market entry, and bolster marketing efficacy—delivering significant returns on client investments. With approximately 11,000 employees spread across 11 countries, Quad serves a robust client portfolio of around 2,100 companies, focusing on various sectors that include commerce, direct-to-consumer, financial services, and health.

With the recent managerial changes at Rise, Quad is poised to strengthen its market position and set new standards for excellence in the marketing agency landscape. As it continues to attract top talent and innovate its service offerings, clients can anticipate enhanced strategies that deliver exceptional value and measurable success.