#Japan #Kyoto #Christmas Cake #Take Eats #Luxury Treats

Analysis of 2025 Christmas Cake Trends

The Christmas season of 2025 is approaching, and despite challenges such as rising ingredient prices, the Christmas cake market is witnessing a remarkable surge in sales. According to data analyzed from the ‘Take Eats’ online ordering system provided by Lamp Co., Ltd. in Kyoto, the average order price has increased by 260 yen compared to last year, marking a 104% rise. However, the sales have soared by 139%, showcasing a strong festive spirit among consumers who are eager to celebrate the holidays.

Key Findings from the Data

1. The 'Price Hike Christmas' Phenomenon
● The prices of raw materials like eggs have significantly increased, leading many confectionery brands to raise their cake prices. Despite this, overall sales for Christmas cakes have risen impressively. This trend indicates an unwavering consumer desire to indulge during the holiday season, with many saying they are willing to spend more because Christmas is a special occasion.
● The drop in temperatures from October onwards also plays a crucial role in increasing holiday enthusiasm. Data from the meteorological agency shows that the average temperature in Japan has decreased by about 1°C compared to last year, prompting a heightened awareness and preparation for the festivities.

2. The Rise of Fruit-Based Tarts
● The focus for Christmas 2025 is on vibrant fruit tarts. Shops using ‘Take Eats’ have reported a 104% increase in the number of tart offerings, with popular items featuring colorful fruits like strawberries and Shine Muscats, as well as uniquely shaped options such as star-shaped tarts. Amidst rising living costs, consumers are looking for ways to treat themselves—especially during the holidays—leading to a growing appreciation for these beautifully made tarts that fulfill their desire for a touch of luxury during difficult times.

3. Planned and Prepared Christmas Celebrations
● Online pre-orders for popular cakes have surged, with many items sold out shortly after the reservation period began in October. This season, the Christmas day falls on a Wednesday, leading to an extended pick-up period of about six days, which highlights a shift towards a more laid-back and strategically planned celebratory approach.
● The breakdown of orders indicates significant interest in various pick-up days: 40% of orders are set for December 24th, 16.4% for December 25th, and 34.6% for the preceding weekend (the 20th and 21st). This trend underscores a collaboration between convenience, excitement, and the joy of early preparation, suggesting that this Christmas will be characterized by thoughtful planning.

Embrace the Holiday Spirit

Consumers are urged to check popular items early and stay updated via official websites and social media channels for the latest offerings. Even in the face of rising prices, the festive atmosphere of 2025 promises to be filled with joy and indulgence.

Survey Overview

• - Survey Period: October 1, 2025 - October 20, 2025
• - Methodology: Data aggregated from sales figures of ‘Take Eats’
• - Participants: 222 confectionery brands utilizing ‘Take Eats’

What is Take Eats?

‘Take Eats’ provides customizable online ordering systems for businesses selling takeout meals and desserts. This service allows participating stores to start taking online reservations and payments efficiently, adapting to their operational needs.

This solution enhances customer experience by allowing for easy ordering via smartphones without wait times, ultimately benefiting both stores and customers while facilitating their digital transformation (DX).

Lamp Co., Ltd. has been a pioneering force in supporting over 150 regional businesses with web marketing since its establishment in 2017, continually striving to contribute positively to the food industry during challenging times, particularly seen during the COVID pandemic.

For further details on their innovative service and vision, visit Lamp Co., Ltd..