#Japan #Tokyo #Liberty Pro #Kosei #Yukihada

Liberty Pro's Innovative Promotion: Ice-Cool Experience

In the sweltering heat of summer, a profound transformation takes place at Japan's leading beauty retailers, thanks to the inventive efforts of Liberty Pro Co., Ltd. This company, widely recognized for producing specialized cosmetic displays, has once again outdone itself. They have recently collaborated with Kosei's popular skincare line, Yukihada, to launch the 'Chilled Yukihada' promotional campaign, pushing the boundaries of conventional cosmetic displays.

Breaking the Norm

The core concept of 'Chilled Yukihada' is to convey the unique characteristic of the product: a gel that doesn’t freeze even when placed in a freezer. This clever idea encourages consumers to visualize using the product chilled during the hot summer months.

The large-scale promotion took place at the flagship Matsumoto Kiyoshi locations in Shibuya and Ikebukuro, designed not just for selling cosmetics but also to engage consumers’ senses, creating memorable experiences that resonate deeply. This interactive cosmetic display proposes a new way forward for promotions by evoking a sensory-rich experience.

Instead of relying solely on visual appeal or product placement, the key to successful promotions now lies in engaging the consumer's heart and triggering their desire to purchase. With a unique blend of neuroscience and sensory marketing, Liberty Pro excels in 'sensory stimulation' to spark curiosity and delight among consumers, making this promotion a true culmination of their expertise.

A Stunning Visualization of an Ice World

Launching on June 30, 2025, was Yukihada's new television commercial titled 'i Bright. – Cool Love for Summer Skin.' Liberty Pro meticulously recreated the cool, refreshing atmosphere portrayed in the ad at the physical store. Outside, the summer sun blazed with its sauna-like heat, but stepping into the store transported customers into a mesmerizing ice world, providing a breather from the summer heat.

What set this promotion apart was its hyper-realistic ambiance, crafted to make shoppers feel as though they were truly surrounded by ice. Utilizing advanced techniques developed over years of designing cosmetic displays, Liberty Pro drew on their 'SUITEKI' project—an endeavor to perfect water representation through light manipulation. The masterful interplay of light allowed for a surreal visual effect that captured the essence of a frozen landscape within the store.

This unexpected discovery compelled many a passerby to halt, prompting thoughts like, 'What on earth is this?' Such curiosity effectively draws attention and enhances memory retention, proving essential for promoting product recognition in a crowded marketplace.

Redefining Interactive Promotions

The displays employed during this promotional campaign redefine the constraints of typical cosmetic presentations. From material selection to processing techniques and the manipulation of light, every element reflects an extraordinary attention to detail.

Beyond mere visual beauty, these displays feature textures inviting consumers to touch, while also conveying the refreshing sensation of Yukihada through tactile design.

This isn't just an evolution of cosmetic displays; it signifies the arrival of an 'installation' within drugstores, offering newfound value. By marrying ease of use with paper displays to a diverse array of materials, Liberty Pro aims for richer consumer experiences. This groundbreaking approach has captured significant attention both inside and outside the cosmetics industry, poised to redefine in-store promotion methods for the future.

The Role of Experience-Driven Media

The new commercial for Yukihada encapsulates the brand's message of 'cool brilliance' and 'translucence.' Liberty Pro has tangibly realized this message through their display, employing acrylic panels that simulate real ice and frost effects.

Operating not only as mere promotional tools but as experience-driven media, these displays successfully communicate the brand's worldview. Both the Shibuya and Ikebukuro stores saw a considerable influx of visitors drawn to the product, generating significant buzz across social media platforms. This resonation between the brand and promotional display highlights the importance of real-world experiences in an increasingly digital era, and how consumers are seeking immersive encounters.

Neuroscience: Shaping the Future of Cosmetic Displays

Liberty Pro remains committed to inventive store promotions that resonate with the human brain, striving for innovation in cosmetic marketing. Their 'Chilled Yukihada' campaign skillfully connected sensory triggers—including coolness, visual allure, and curiosity—to motivate shoppers towards purchasing decisions.

In a world inundated with digital ads, immersive real experiences that tap into the five senses and evoke emotions leave a lasting impression on consumers. Liberty Pro is determined to continue breaking conventional boundaries, exploring new materials and technologies to create even more innovative, memorable displays in the future.

About Liberty Pro Co., Ltd.

Founded on March 3, 2011, in Takadanobaba, Shinjuku, Liberty Pro has specialized in crafting displays for cosmetic manufacturers, with 90% of clients from the beauty industry. Known for its mantra, 'The last push is the display,' Liberty Pro consistently proposes marketing strategies that consider distribution and sales environments, focusing on sensory engagement with consumers.

Contact Information

For inquiries regarding Liberty Pro or to learn more about their innovative displays, please visit Liberty Pro's official website or contact: 03-6457-6833 (Contact: Fukumori).