#Japan #Shinjuku #GYRO HOLDINGS #BAKERIES LAB. #MELON LAB.

New Melon Lab. Store Set to Open in New Okubo

Big Wave Co., Ltd., based in Katsushika, Tokyo, is thrilled to announce the grand opening of its newest franchisee, MELON LAB. New Okubo Location, on August 8, 2026. This exciting venture is in partnership with T.O LAB, based in Funabashi, Chiba. T.O LAB operates under GYRO HOLDINGS, which has an impressive portfolio of around 270 restaurants across Japan, showcasing over 100 brands.

A Modern Take on Melon Bread

MELON LAB. specializes in the increasingly popular melon bread, known for its unique texture that combines a crispy cookie-like exterior with a soft, fluffy inside. The New Okubo store's modern design adds a stylish twist to the traditional bakery experience. Alongside their signature melon bread, the shop will offer various flavors such as maple and chocolate, including an array of baked delicacies like flaky apple pies and cream cheese pies. What sets these treats apart is not just their freshly baked quality; they're crafted to maintain their deliciousness even when cooled, making them perfect for takeaway.

Located a mere seven-minute walk from Shin Okubo Station on the JR Yamanote Line, MELON LAB. aims to attract both local residents and visitors seeking a unique treat.

Opening Celebration Events

To commemorate the store's grand opening, a series of special events are scheduled for August 8 and 9, 2026. The first 100 customers each day will receive a complimentary piece of the renowned melon bread, a product that has generated excitement for its crunchy outside and chewy inside.

Limited-Time Offers

1. Kogane – A lavish cream-filled treat with an alluring Madagascar vanilla scent; this delightful creation is perfect for eating as is or for toasting.
2. Blueberry Cheese Pie – This indulgent flaky pastry wraps sweet and sour blueberry jam with a rich cheese filling, baked to perfection.

In the days following the grand opening, additional limited-time giveaways will include:

• - Custard Banana Pie (August 15 and 16) for the first 50 customers, featuring a crisp crust enveloping a sweet banana and rich custard filling.
• - Tea Scones (August 22 and 23) for the first 50 customers, exuding a comforting tea flavor with a moist texture.
• - Fermented Butter Croissants (August 29 and 30) for the first 50 customers, made with authentic French fermented butter, providing a meltingly delicious taste with each bite.

These exclusive promotions highlight the bakery's dedication to quality and customer satisfaction.

About MELON LAB.

MELON LAB. stands at the forefront of innovative bakery experiences, characterized by products that feature a superior blend of textures and flavors. The bakery prides itself on using high-quality ingredients, enhancing each product through meticulous preparation and baking processes. With a strong commitment to maintaining quality across all offerings, MELON LAB. ensures that each item is delightful both fresh and at room temperature.

Background of T.O LAB.

Operating under the BAKERIES LAB. brand, T.O LAB focuses on bread manufacturing, sales, and franchise development. They excel in creating standout products and store development, fostering growth fueled by innovative business strategies. The brand commitment to quality ingredients, such as premium flour, butter, cream, and honey sourced globally, distinguishes their baked goods.

Explore More

Customers can look forward to visiting the newly opened MELON LAB. New Okubo Location at:

• - Address: 1-1-23 Yajima Building, Hyakunincho, Shinjuku, Tokyo, 169-0073
• - Opening Hours: 10:00 AM to 7:00 PM (or until sold out)
• - Official Instagram: MELON LAB New Okubo

As the Japanese bakery scene continues to evolve, MELON LAB. emerges as a brand to watch, promising both traditional and innovative baked goods that cater to all taste preferences.