#Japan #Maison Cacao #Kamakura #Japanese Culture #Chuyi Festival

Embracing Tradition: Maison Cacao's Limited Edition Walnut Chocolate for Chuyi Festival

Maison Cacao, a renowned chocolate brand rooted in Kamakura, Japan, has launched a limited edition chocolate to celebrate the Chuyi Festival. This festival, also known as the Chrysanthemum Festival, is part of Japan's five seasonal celebrations and signifies health and longevity. The special product, the "Aroma Nama Chocolate KURUMI," will be available from September 1 to September 9, 2023.

As seasons change, so do the customs and traditions that honor nature and reflect the values of happiness and health. However, modern lifestyles have diminished opportunities to engage with these cultural practices, causing an increasing disconnect from their significance. Maison Cacao aims not only to share the flavors of the seasons through chocolate but also to preserve and pass on the delicate sensibilities and cultural heritage of Japan to future generations.

The "Aroma Nama Chocolate KURUMI" captures the essence of a fleeting moment in time. Each piece of chocolate embodies the unique fragrances and wishes associated with the autumn season, reflecting Maison Cacao’s commitment to celebrating and sharing the beauty of every season.

Packaged in a beautifully designed washi paper box, made from real autumn leaves, this chocolate features walnut aromas that tantalize the senses. It combines carefully roasted walnuts infused in fresh cream, allowing their rich flavor to meld with a milk chocolate that offers a caramel-like depth. This treat not only delivers a delicate sweetness but also an aftertaste reminiscent of the early autumn season.

Availability

Sales will commence on September 1 and run through September 9, although the product is limited in quantity and will conclude once supplies are depleted. The chocolate will be available at several locations:

• - MAISON CACAO Kamakura Main Store (Yukinoshita, Kamakura City, Kanagawa)
• - MAISON CACAO Marunouchi Store (Marunouchi, Chiyoda City, Tokyo)
• - MAISON CACAO NEWoMAN Yokohama Store (Minami Sakae, Nishi Ward, Yokohama City, Kanagawa)
• - MAISON CACAO Gransta Tokyo Store (Marunouchi, Chiyoda City, Tokyo)
• - MAISON CACAO Haneda Airport Store (Haneda Airport, Ota City, Tokyo)
• - MAISON CACAO JR Nagoya Takashimaya Store (Nakamura Ward, Nagoya City, Aichi)
• - MAISON CACAO Online Shop (Click here)

About Maison Cacao

The story of Maison Cacao began when its founder, Shingo Ishihara, was inspired by the rich experiences associated with cacao in Colombia. He opened the Kamakura flagship store to blend this inspiration with Japanese creativity and sensibility, aiming to create chocolates that not only taste exquisite but also enrich people's lives. The brand operates with a focus on sustainability, engaging in all aspects of cacao production, from cultivation to fermentation and roasting, promoting connections between producers and customers.

Maison Cacao also dedicates itself to fostering a sustainable future through educational initiatives in Colombia, supporting cacao farmers and their communities.

The Seasons and Maison Concept

"Spring flowers, summer cuckoo, autumn moon, winter snow—how cold it can be!" The enjoyment of each season and the accompanying wishes and prayers have been essential elements of Japan's cultural heritage. As a brand born in the cultural city of Kamakura, Maison Cacao is committed to passing on this beautiful sensibility to the future. It aims not only to celebrate seasonal flavors but also to convey the stories and traditions behind each festival.

The seasonal limited packages utilize traditional washi paper, embodying warmth and beauty while serving as a medium to carry Japanese culture and aesthetic values forward. Maison Cacao aspires to rekindle the joy of experiencing Japan’s seasons through a single piece of chocolate, allowing people to engage with the essence of nature once more.