#Japan #Tokyo #Opt #Soulful AI™ #桂花拉麺

Introduction to Soulful AI™

Opt Inc., based in Chiyoda, Tokyo, has recently announced the launch of its new customer experience solution, Soulful AI™, set to debut on September 30, 2025. This innovative solution leverages artificial intelligence to blend with the official characters of companies and brands, providing emotionally resonant experiences. Opt’s mission is to drive industrial transformation and solve societal issues through innovative value creation, anchored in their unique approach called Lasting Lifetime Value Marketing (LTVM).

The Market Need

In today’s competitive landscape, many businesses have adopted their official applications as a way to deepen customer relationships and increase Lifetime Value (LTV). However, as features become increasingly homogenized, differentiating oneself has become a challenge. This common trend has led users to perceive various applications as interchangeable, resulting in stagnating usage metrics. Recognizing this concern, Opt has shifted focus to corporate and brand characters, believing they can serve as catalysts for increasing user interaction beyond mere purchase moments. However, maintaining an appealing content stream while adhering to the brand's image can be time and resource-intensive, presenting a considerable hurdle for many firms.

Harnessing AI for Character Communication

The evolution of AI technology has opened doors to a new solution. Soulful AI™ has harnessed this growth to allow for messages that reflect character personality and emotional warmth to be generated automatically. This capability not only allows for cost-effective and ongoing operations but also transforms applications from simple tools into companion-like presences, fostering stronger, more meaningful relationships between brands and consumers.

Features of Soulful AI™

Soulful AI™ comprises several key features that enhance the customer experience:

1. AI-Driven Character Dialogue: Upon application launch, users are greeted with messages generated by AI that reflect the character’s personality, creating a warm and engaging experience.
2. Daily Bonus Functionality: Users receive incentive points just for accessing the app, encouraging frequent engagement.
3. Membership Point Management: This feature centralizes the management of points accumulated and their exchange for incentives.
4. Coupon Usage: Provides users with promotional offers and discount information, contributing further to brand loyalty.
5. Customization Capability: Businesses can tailor features to their specific needs.

A Real-life Implementation:桂花拉麺 Corporation

桂花拉麺 Corporation, celebrating its 70th anniversary in 2025, has integrated Soulful AI™ into its official LINE mini-app. The character 'ケイカボーイ,' speaking in the local dialect from Kumamoto, has crafted a unique brand voice that resonates with users. For instance, on Monday mornings, a friendly reminder, “無理せんと、頑張ろうばい！” (Take it easy and do your best!), alongside exclusive coupons, has notably increased user interaction. Over 80% of users now access the app more than ten times a month, achieving an impressive coupon usage rate of 84%. This transformation has shown positive impacts on foot traffic and revenue, marking an effective enhancement of LTV.

Supporting Character Creation

Beyond Soulful AI™, Opt also offers services for the concept, design, and production of official characters that embody a brand's identity. These characters can significantly enhance emotional value, providing users with a relatable and engaging presence.

Conclusion

The introduction of Soulful AI™ marks a significant step for companies aiming to enrich customer experiences through technology. As Opt continues to use AI in shaping valuable customer interactions, it strives to foster sustained business growth for its partners.

For more information about桂花拉麺 Corporation’s official mini-app, visit: 桂花ラーメン公式アプリ.

Opt remains committed to leveraging advanced technology for enhancing customer experience and supporting client marketing efforts effectively.