Special Suica Penguin Merch Campaign Launching at Omusubi Shop Honoriya!

Special Suica Penguin Merchandise Campaign at Honoriya!

Spring is just around the corner, and to celebrate the season of outings, Omusubi Shop Honoriya, operated by JR East Cross Station Foods Company, is launching a fun campaign beginning on March 23, 2026. Shoppers can make purchases using Suica or other IC transit electronic money systems to receive exclusive limited-edition Suica Penguin novelty items!

Campaign Details

The campaign runs from March 23, 2026, until supplies last. By purchasing specific amounts of omusubi (rice balls) using Suica or other electronic transportation methods, customers can get their hands on adorable collectibles. The promotional items include two types: a sticker and an acrylic keychain, both featuring the charming design of the Suica Penguins enjoying delicious omusubi unique to Honoriya.

Here’s how you can get your collectibles:

- For a purchase of 800 yen (tax included), customers will receive a sticker at participating locations:

- Ikebukuro South Exit Store
- Ikebukuro East Exit Store
- Komagome Store
- Shimbashi Store
- Sugamo Store
- Kokubunji Store
- Ecute Akabane Store
- Kawaguchi Store
- Kawagoe Store
- Kannai Store
- Fujisawa Store
- Atre Ofuna Store
- LUSCA Chigasaki Store
- Atre V Mitaka Store

- For a purchase of 1,500 yen (tax included), customers will receive an acrylic keychain at selected stores:

- Tokyo Main Store
- Gransta Tokyo Store
- Ecute Shinagawa Store
- Ecute Ueno Store
- Ecute Akihabara Store
- Ecute Omiya Store
- Atre Kawasaki Store

(Each transaction qualifies for one item only, and the campaign will not be available at Hiratsuka Store.)

Celebrate the joyful season of spring with a delightful omusubi from Honoriya paired with the limited-edition Suica Penguin goods. Make sure you visit soon since these collectibles are available in limited quantities!

About Honoriya

Founded in March 2002, Honoriya opened its first store at the Yaesu Central Gate within Tokyo Station. Since then, it has expanded its presence throughout the metropolitan areas. Honoriya is committed to three main principles: in-store rice cooking, handmade preparation, and the use of Koshihikari rice from Aizu. With these commitments, Honoriya continues to provide high-quality omusubi to its patrons.

For more updates and information, please check Honoriya’s official website and social media channels:

About JR East Cross Station

Founded on April 1, 2021, JR East Cross Station is based in Shibuya, Tokyo, and operates various businesses, including convenience stores like NewDays, specialized eateries like Honoriya, and commercial facilities like Ekuto and Gransta.