#Paris #France #Miu Miu #Miutine #Emma Corrin

Unveiling Miutine: The New Fragrance from Miu Miu

Miu Miu has officially launched Miutine, its latest feminine fragrance that embodies the uniquely daring spirit of the Miu Miu woman—a blend of irreverence, youthfulness, and unorthodoxy. Rather than being simply a fragrance, Miutine serves as a personal statement of individuality, designed to be worn solely for oneself, away from the scrutinizing eyes of others.

The Meaning Behind Miutine

The name Miutine itself is a playful variation on the French word mutine, translating to a rebellious spirit encapsulated in a bottle. This aligns perfectly with the essence of the Miu Miu girl, who embodies a carefree attitude toward the norms and parameters of femininity, subtly bending them to express her own identity. According to Dominique Ropion, the master perfumer behind the fragrance,

“The composition invites self-affirmation and confidence, creating a perfume for oneself away from any gaze.”

The Fragrance Profile

Miutine is a dazzling take on the classic chypre fragrance family, fortified with an imaginative twist. While it features the timeless structure of bright citrus notes and a floral heart, what truly sets it apart is the inclusion of wild strawberry and brown sugar accents. This unusual pairing introduces a gourmet cheekiness that is both inviting and enticing. The base notes consist of oakmoss and patchouli, providing a rich and earthy foundation that enhances the gourmand elements, making Miutine a complex and nuanced scent that envelops the wearer in a charming aura.

The Bottle Design

The fragrance is housed in a stunning toffee-toned matelassé flacon, reminiscent of Miu Miu's renowned quilted leather aesthetic. The texture and style of the bottle pay homage to the brand's iconic design tropes, while the black and white label serves as an eye-catching collar for the stunning glass vessel.

The Face of Miutine: Emma Corrin

To represent the spirit of Miutine, Miu Miu has enlisted Golden Globe-winning actress Emma Corrin as its ambassador. Known for their effortless transformation and playful wit, Corrin perfectly embodies the fragrance's ethos of self-expression and originality. As they express,

“This scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It’s one for the free spirits.”

The promotional campaign for Miutine, directed by acclaimed filmmaker Hailey Benton Gates, will debut on August 20, 2025. This campaign celebrates the concept of Miutine through dynamic visuals and storytelling, capturing its playful and carefree spirit.

Conclusion

With Miutine, Miu Miu not only unveils a new fragrance but also offers a new manifesto on femininity—one that embraces individuality and self-love. This daring new scent invites wearers to break the mold, redefining what it means to be a woman in today’s world. It is a fragrance made for those who wish to rebel against convention in a delightful and charming manner, making bold moves in their expression of identity.