Bottlecapps Enhances Alcohol Brand Advertising with Instacart Carrot Ads Partnership

Enhancing Retail Media for Alcohol Brands

In a transformative move for the alcohol retail sector, Instacart, a leading grocery technology firm in North America, has announced a new partnership with Bottlecapps. This collaboration aims to introduce Instacart's Carrot Ads to Bottlecapps' expansive network of over 1,300 alcohol retailers across the U.S. and Canada. By integrating Carrot Ads technology, Bottlecapps will significantly enhance its advertising capabilities, allowing alcohol brands to effectively reach consumers in a targeted manner.

Expanding Advertising Accessibility

Access to Instacart's robust advertising ecosystem will allow Bottlecapps retailers to leverage performance-driven ad technology and expanded advertising inventory. This means that advertisers can efficiently extend their campaigns onto Bottlecapps' platform, reaching a broader audience with high purchase intent. The introduction of Carrot Ads is designed to create personalized product recommendations that enhance customer engagement and improve overall product discovery within Bottlecapps’ retail spaces.

Alice Luong, Instacart's Senior Director of E-commerce Retail Media, expressed enthusiasm about the partnership, stating, "Our partners choose Carrot Ads because of our performant ad technology, strong advertiser demand, and trusted closed-loop measurement. Bottlecapps has built a substantial e-commerce framework for the alcohol retail sector, and together, we aim to amplify their retail media capabilities."

Focusing on Customer Engagement

As both companies strive to improve customer experiences, Bottlecapps' Chief Operating Officer, Corey Gerstner, highlighted their commitment to equipping alcohol retailers with innovative tools that inspire purchases. He noted, "By implementing the Instacart Carrot Ads solution, our retailers can effectively showcase the right products at pivotal moments in the shopping process, promoting an optimized experience from search to delivery."

This partnership marks a significant evolution in the existing collaboration between Bottlecapps and Instacart, where Instacart has already facilitated same-day fulfillment for Bottlecapps' partners since 2022. The integration of Carrot Ads is anticipated to be available to Bottlecapps' retailer partners later this year, opening doors for more innovative advertising solutions.

The Future of Alcohol Retail Advertising

Carrot Ads empowers retail partners to develop and expand their own advertising networks across their platforms, effectively managing their e-commerce advertising strategies. Currently, over 220 retail brands, including Schnucks and Thrive Market, utilize Carrot Ads to bolster their retail media operations. With this advancement, Bottlecapps' network is expected to generate additional media revenue for its partners while optimizing the discovery and purchasing processes for consumers.

As the retail landscape continues to shift towards digital-first strategies, partnerships like that of Bottlecapps and Instacart play a vital role. They serve to enhance not only advertising capabilities but also the overall shopping experience for millions of consumers, ensuring that the right products are just a click away.

About Instacart and Bottlecapps

Instacart has established itself as a leader in grocery technology, connecting consumers with retailers through its platform, which services over 100,000 stores across North America. The company's innovative approach to e-commerce makes grocery shopping more accessible and efficient for everyone.

Founded in 2011, Bottlecapps specializes in providing white-label technology solutions for off-premise alcohol retailers. Their range of offerings extends beyond e-commerce functionality to include digital signage, data analytics, and programmatic advertising, all tailored to help retailers maximize customer connections and drive sales effectively.

For further details and updates about Carrot Ads, visit Instacart’s website.