NativeSeed Group Invests in Customer Experience Enhancements to Foster Growth and Innovation

NativeSeed Group Invests in Future-Ready Customer Experiences

CARPINTERIA, Calif., April 15, 2025 – NativeSeed Group, with an impressive legacy spanning over 45 years, has embarked on a transformative journey that sees the company making significant investments to enhance customer experience and operational efficiency. Unveiling a brand new, cutting-edge facility in Northern California, alongside a revamped digital platform, the company is poised to take customer service to unprecedented levels.

State-of-the-Art Facility

The newly opened facility, sprawling over 85,000 square feet in Tracy, California, is designed with advanced mixing and blending equipment and state-of-the-art logistics systems. This facility is expected to dramatically improve processing speeds and expand inventory capabilities, setting a new standard for quality and customer service within the native seed industry.

Doug Zacharias, Chief Commercial Officer at NativeSeed Group, articulated the vision driving this investment: "Our physical and digital transformation completes NativeSeed Group's objective of providing unparalleled efficiency and expertise in the native seed industry." This strategic move not only bolsters operational performance but also reaffirms the company's commitment to its clients, ensuring timely product tracking and delivery.

Digital Innovation

Parallel to the developments in infrastructure, NativeSeed Group has initiated a thorough overhaul of its digital platform. The newly launched website, www.nativeseedgroup.com, creates a cohesive ecosystem where clients and industry partners can engage in real-time, accessing complete inventory details, and fostering direct communication with the company's experts. This interface is tailored to assist various stakeholders—from individual landowners to organizations involved in large-scale restoration projects—streamlining collaboration and support across the board.

Rob Wendell, Chief Executive Officer of NativeSeed Group, shed light on the transition to a unified brand strategy, stating, "While we will no longer market under previous brand names like SS Seed, Environmental Seed Producers, and others, we promise our customers will receive the same high-quality products and service under the Pacific Coast Seed brand. This shift represents a commitment to excellence and the future of NativeSeed Group." The specific distribution point for Northern California consolidates operations with existing facilities in Carpinteria, CA, and Connell, WA, under one trusted name.

Commitment to Quality Service

The blend of these investments signifies a holistic approach to enhancing customer experience. NativeSeed Group continues to advocate for superior service, which has been the cornerstone of its reputation for more than four decades. By merging physical assets with digital capabilities, customers can expect a seamless transition in product availability and support.

As NativeSeed Group looks ahead, the excitement amongst the team is palpable. Zacharias and Wendell, along with their dedicated staff, are enthusiastic about the future and the potential for elevating customer interactions through improved technologies and infrastructures. The company intends to serve as a one-stop solution, not just for seeds but also for cover crops and related products, aligning with each client's specific needs.

For more details on these developments or inquiries regarding services, reach out to Doug Zacharias at NativeSeed Group via email at doug.zacharias@nativeseedgroup.com or Michelle Ryan at Heartwood Partners at michelle.ryan@heartwoodpartners.com.

A Commitment to Sustainability and Service

NativeSeed Group has established itself as a leading supplier of native seeds, serving federal and state agencies and private clients alike across California and the West. Through its extensive production capabilities and comprehensive wildland seed collection network, the company is well-equipped to support complex conservation efforts with a diverse range of local ecotype seeds.

Learn more about the exciting developments at NativeSeed Group and their commitment to innovation and quality at nativeseedgroup.com.