Zinzino Expands Its Reach with Bodē Pro Acquisition to Strengthen North American and Japanese Markets

Zinzino Acquires Bodē Pro: A New Chapter in Health Distribution

On September 12, 2025, Zinzino AB announced a significant acquisition, strengthening its distribution capabilities in North America and Japan by purchasing Bodē Pro, a prominent direct sales company focused on health products. This strategic move aligns with Zinzino's vision to expand its footprint in these vital markets and enhance its product offerings globally.

The Acquisition Details

Zinzino's acquisition involves acquiring Bodē Pro's distributor database, customer register, inventory, and intellectual property rights. The deal is valued at approximately USD 2 million, with half of that amount being settled through newly issued Zinzino shares and the remaining funds coming from the company’s cash reserves. Additionally, there’s a deferred purchase agreement, which could result in an extra payment of up to USD 3.6 million based on future sales performance.

A Look at Bodē Pro

Operating mainly in North America and Japan, Bodē Pro has established itself in the health and wellness sector, boasting an innovative product line that complements Zinzino's existing offerings. With an annual turnover of around USD 7 million, Bodē Pro represents a valuable asset for Zinzino in its quest for growth. The integration of Bodē Pro’s products into Zinzino's portfolio is expected to leverage their clinically studied formulations, which are essential for delivering personalized health solutions to consumers.

Approximately 55% of Bodē Pro's revenue is currently derived from the Japanese market, which highlights the strategic significance of this acquisition for Zinzino’s ambitions in Japan, a country renowned for its demand for health and wellness solutions.

Strategic Growth and Synergy

Zinzino CEO Dag Bergheim Pettersen emphasized the importance of personalized health solutions and the strengths that the partnership with Bodē Pro brings. Together with Bodē Pro founder BK Boreyko, whose extensive experience in direct sales complements Zinzino's tech-driven approaches, this collaboration forms a solid foundation for the future. Pettersen noted, "Individualized advice and tailored solutions are the future," indicating that Zinzino plans to pioneer personalized shopping experiences in health products through this partnership.

This acquisition is a continuation of Zinzino’s growth strategy, which has involved several key investments and partnerships over the years, including those with brands like VMA Life, Enhanzz, and Xelliss. By integrating Bodē Pro, Zinzino aims to create synergies between the brands that will foster better customer engagement and drive profitability.

Looking Ahead

Moving forward, the partnership will not only bolster Zinzino’s distribution channels but also engage a broader customer base with innovative health solutions. The emphasis on technology, clinical research, and consumer-centric products aligns perfectly with contemporary health trends, making this acquisition timely and strategic for both companies.

In conclusion, Zinzino’s acquisition of Bodē Pro is set to transform the company's ability to deliver cutting-edge health products while expanding its market presence in two of the most lucrative regions in the world. With the leadership of Pettersen and Boreyko and a commitment to innovation and customer satisfaction, Zinzino is well-positioned to lead in the direct sales health industry, paving the way for a new era in personalized health and wellness solutions.