Discover a New Dimension of Mysteries at WAKASA&CO.BOOKS
A collaboration between WAKASA&CO.BOOKS and the creative team KAGENAZO brings an exciting new interactive experience to mystery lovers. Set to launch on October 23, 2025, at the Nagoya Osu store, this innovative store will host a mystery-solving game designed to engage visitors in a unique way.
Background of the Collaboration
Founded in Kyoto, WAKASA&CO. has primarily focused on health-centric products delivered through e-commerce. However, starting in 2025, the company is diversifying by establishing a retail presence where they can engage directly with customers. The company operates specialized stores, including a blueberry-centric shop in Kyoto and now a bookstore in Nagoya, geared towards mystery lovers.
With the addition of this new store focused on mystery-solving, WAKASA&CO.BOOKS aims to create an immersive experience for customers, blending the love of literature with mystery. Partnering with KAGENAZO, known for promoting local engagement through mystery-themed experiences, they realized a vision that transforms the bookstore environment into an interactive journey.
The Interactive Mystery Game
The new in-store adventure, named 'WAKASA Mystery Letter', invites participants to explore the bookstore while solving mysteries. Visitors will receive letters containing clues scattered throughout the store, creating a captivating experience unlike any other. There are two levels of difficulty available: a beginner and an intermediate approach, ensuring enjoyment for both newcomers and seasoned puzzle enthusiasts.
Storyline of the Game
Imagine entering a bookstore in Nagoya, filled with a vast array of stories and knowledge. Over time, this charming space has earned the nickname ‘Mystery Life’ due to various strange happenings. A peculiar rumor circulates about the store's staff: “Beware of the whispers from employees. Avoid the letters.” While such tales often seem far-fetched, the day you hear this warning, you indeed find yourself approached by one of the employees, who wears a mysterious smile.
"I have a letter for you. By the way, have you heard the rumor?" they say, as you receive a sealed envelope. At that moment, an unusual vision flashes before your eyes, blending reality with fiction. Your fate is set into motion.
Game Details
- - Beginner Level: WAKASA Mystery Letter - Kindan no Ao
- Price: 1,000 yen (Online ticket) / 1,200 yen (On-site ticket)
- Difficulty:
★★☆☆☆
- Expected Time: 60 to 90 minutes
- - Intermediate Level: WAKASA Mystery Letter - Yuwaku no Aka
- Price: 1,500 yen (Online ticket) / 1,700 yen (On-site ticket)
- Difficulty:
★★★☆☆
- Expected Time: 90 to 120 minutes
(Note: Purchasing online incurs an additional 3% fee.)
Experience the Mystery Life
WAKASA&CO.BOOKS specializes in a wide selection of mystery literature, ranging from popular new releases to rare collectible books, making it one of the largest mystery-themed bookstores in the Tokai region. The store is designed to resemble a