#Japan #Tokyo #W-STA #Mahjong #Pack-X

W-STA: A Revolutionary Marketing Platform in Mahjong

The Japanese Mahjong industry is witnessing a significant evolution with the launch of W-STA, a new service designed to provide promotional materials and public relations tools featuring popular professional Mahjong players. This innovative service is initiated by Pack-X, a company based in the Minato ward of Tokyo, Japan. Under the leadership of CEO Takayuki Matsubayashi, W-STA aims to bridge the gap between businesses and professional Mahjong players, transforming how brands engage with this dynamic entertainment sector.

Who are the Featured Players?

W-STA has enlisted several renowned Mahjong professionals to enhance its offerings, including:

• - Kanako Maruyama from the Japan Professional Mahjong Association,
• - Sayaka Kayamori, also from the Japan Professional Mahjong Association,
• - Momo Matsushima from the Japan Professional Mahjong Association.

These players are not only skilled competitors but also influential figures capable of attracting attention to businesses that leverage their image and branding.

What is W-STA?

W-STA, or Ryansuta, provides a subscription-based service where companies can access promotional materials and the likeness of top Mahjong professionals for a monthly fee. As the popularity of Mahjong continues to rise, fueled by the advent of professional leagues and related manga, businesses now have an opportunity to capitalize on this growth by utilizing these professionals as advertising figures. The service is particularly appealing as it offers a cost-effective alternative to traditional talent engagement, priced at just 350,000 yen—significantly lower than standard advertising costs.

Connecting Pros and Businesses

The core mission of W-STA is to connect professional Mahjong players with companies in need of innovative marketing solutions. Despite the game's transition from leisure to competitive sport, few players can make a living solely from Mahjong. Thus, initiatives like W-STA aim to financially support these professionals, allowing them to dedicate more time and resources to honing their craft.

By partnering with W-STA, businesses can receive access to the players' likeness rights, which they can use in various promotional activities, ultimately helping both the player and the company achieve their respective goals.

Unique Features of W-STA

One of the standout features of W-STA is the flexibility it offers in terms of material usage. Companies can utilize the available assets in numerous ways without stringent restrictions, making the promotional strategy highly adaptable. Furthermore, there is no review process for the promotional materials, allowing for quick implementation in marketing strategies.

Available Materials

W-STA provides a wealth of resources for businesses, including:

• - A diverse range of image materials,
• - Authentic handwritten signatures,
• - Various video content adaptable for different marketing scenarios.

The service categorizes its offerings into standard materials, which include common assets shared among contracting companies, and customized original materials. The latter is tailored specifically to each business's needs after signing a contract, potentially including unique uniforms, short scenarios, and voiceovers—all focused on enhancing brand identity.

Potential Applications

Businesses can incorporate W-STA resources across numerous platforms, such as:

• - Company websites,
• - Storefront posters,
• - Flyers,
• - Social media announcements,
• - Outdoor promotions,
• - Video marketing campaigns.

Future Directions

Going forward, Pack-X plans to leverage its extensive network within the amusement and pachinko industries to roll out W-STA primarily in these sectors. However, the versatility of W-STA materials means that they can be applied across various industries and roles. The ultimate vision is to establish W-STA as a connective link within the Mahjong world while expanding its reach to different sectors, thereby facilitating broader utilizations of the service.

For companies looking to innovate their marketing strategies, W-STA presents a timely and cost-effective solution that not only benefits businesses but also contributes to the growth and support of professional Mahjong players.

Contact Information

For inquiries about this service, individuals can contact:
Pack-X Co., Ltd.
Contact Person: Executive Officer Yuki Nakamura
Phone: 03-5777-0361
Email: [email protected]
Contact Form

About Pack-X Co., Ltd.

• - Location: 6F Sanmarino Shiodome, 2-4-1 Higashi-shimbashi, Minato, Tokyo, Japan
• - Founded: February 1994
• - Services: Human resource placement, recruitment consulting, marketing support, and digital marketing services.
• - Official Website: Pack-X