#China #Chongqing #Vast Ocean Plan #Changan Group #BlueCore Hybrid

Changan Group's Ambitious Expansion: Vast Ocean Plan 2.0

Changan Group, the renowned Chinese automobile manufacturer, has made a significant announcement at the recent Auto China 2026. The introduction of the Vast Ocean Plan 2.0 marks a new phase in the company's journey of global expansion, with a focused emphasis on the Middle East and Africa (MEA) as a primary region for growth. This initiative is not just about increasing sales; it's a holistic strategy designed for long-term development that encompasses localization, sustainable practices, and technological advancements.

According to Zhao Fei, General Manager of Changan Group, the modified plan reflects an evolved mindset and greater determination to embrace the international landscape. He indicated, _“With a clear commitment to long-term development and responsible practices, we are transitioning from an export-driven model to a fully integrated global operation.”_ This shift signifies Changan's ambition to not only penetrate but also deeply root itself within new markets.

Current Global Landscape

In 2025, Changan reported impressive overseas sales, amounting to 637,000 units, which was an 18.9% increase from the previous year. The company entered into 21 new markets, introducing 12 new models while expanding its presence to 118 countries and regions through a network of 1,124 sales outlets. Currently, Changan's international portfolio boasts 41 different models, including 16 new energy vehicles, backed by 22 manufacturing bases with an annual production capacity of up to 350,000 units. Looking ahead, the Group has set an ambitious target of achieving 1.5 million overseas vehicle sales by 2030, envisioning a stretch goal of 1.8 million.

Middle East & Africa: A Key Focus

One of the standout elements of the Vast Ocean Plan 2.0 is its dedicated focus on the MEA region, identified as a strategic area for emerging growth. Changan aims to rank among the top ten players in this market by 2030 with a long-term goal of breaking into the top five. The plan emphasizes a shift from solely exporting vehicles to fostering strong local operations, promoting a robust regional presence through seven strategic upgrades:

1. Technology: Enhance safety and efficiency through the integration of BlueCore Hybrid and next-generation energy solutions.
2. Products: Shift towards globally-first development strategies that allow for regional customization, diverging from China-centric initial offerings.
3. Brand: Strengthen brand positioning around technology, reliability, and consumer trust.
4. Partnerships: Foster deeper collaboration in technology, manufacturing, and market development.
5. Investment: Increase focus on research and development, as well as building an ecosystem conducive to growth.
6. Service: Enhance after-sales services with quicker response times and stronger local support networks.
7. Teams: Develop more localized international teams that possess a deeper understanding of the market dynamics.

The launch event also featured the introduction of the BlueCore Hybrid system that will power the fourth-generation EADO sedan and CS75 PLUS SUV, showcasing Changan's commitment to innovation and sustainability.

Conclusion

The Vast Ocean Plan 2.0 is poised to redefine the landscape of Changan Group's international operations. By focusing on localization and strategic partnerships, particularly in growing markets like the Middle East and Africa, Changan aims to establish itself as a key player in the global automotive sector. As the company gears up for a future bolstered by technological innovations and robust local operations, the automotive community will be watching closely to see how these ambitious goals unfold in the coming years.