Unlocking the Future: How AI Enhances Customer Interactions and Sales

The Impact of AI in Customer Engagement

In a briskly evolving business landscape, the integration of AI into customer-facing roles has become imperative. SoftBrain Corporation, headquartered in Chuo-ku, Tokyo, has recently published a free white paper entitled "How AI Enhances Customer Interaction Value: Case Studies and Results Before and After Sales Meetings". This resource is now available through their dedicated sales enhancement media, Sales Lab.

Background of the White Paper

The advent of AI technology has transformed various sectors, particularly in sales and marketing. A survey conducted by SoftBrain in 2025 revealed that 84.2% of respondents believe AI tools are beneficial for sales activities. This statistic reflects a significant surge in optimism towards AI. However, it also sheds light on challenges, as many respondents cited difficulties in selecting and utilizing these tools effectively, indicating an emerging struggle for businesses attempting to implement AI solutions.

The anticipated benefits from AI tools include increased operational efficiency, enhanced data analysis, predictive decision-making, and improved customer experiences. Nonetheless, truly effective implementation requires strategically tailored scenarios and robust onboarding processes. The white paper explores how businesses can navigate these challenges and leverage AI effectively in their customer engagement strategies.

Overview of the Content

The white paper is structured into several key sections:
1. Introduction
2. Utilizing AI in Customer Engagement Roles
3. Benefits and Effects of AI Application
4. AI Utilization During Pre-, Mid- and Post-Sales Meetings:
- Lead acquisition and nurturing
- Hot lead and call lists
- Sales documentation and proposal support
- Compiling materials and closing deals
- Knowledge utilization and risk detection
- Upselling and cross-selling strategies
5. Four Challenges Faced When Implementing AI
6. The Evolution of Customer Engagement with AI and CRM
7. Introduction to AI Solutions and CRM Tools

Download the White Paper

This insightful white paper aims to elucidate the significance and practical methods of AI application in customer engagement roles, offering vital hints for effective AI adoption. To access the full document, you can download it here.

About esm (e-Sales Manager)

SoftBrain has pioneered the CRM/SFA market in Japan since launching the first such solution in August 1999. Offering comprehensive solutions across marketing, sales, and after-sales service, SoftBrain provides both IT support and services. The esm (e-Sales Manager) serves as the core of their high-functionality CRM/SFA systems, along with tools such as esm marketing for marketing automation and esm service for after-sales management. The company's rich experiences in customer engagement process management enable them to offer effective problem-solving approaches, contributing significantly to enhancing customer productivity.

Customer Success Rate

With the ability to customize sales processes for various businesses regardless of sector or scale, SoftBrain has developed systems that enable process visualization, measurement, and improvement. They provide comprehensive consulting services and a customer success experience built on over 5,500 successful implementations, with a remarkable retention rate of 95%. For more product details, visit here.

About SoftBrain Corporation

Company Name: SoftBrain Corporation
Location: 11th Floor, Nomura Real Estate Ginza Building, 6-18-2 Ginza, Chuo Ward, Tokyo
President: Hirofumi Toyoda
Established: June 17, 1992
Business: Development and provision of cloud applications/platforms for customer engagement operations
Website: www.softbrain.co.jp