#Japan #Nagano #Bento #Hotto Motto

Exciting News in Nagano

Hotto Motto, the popular takeout bento chain, has announced the grand opening of its first store in Nagano Prefecture, 'Hotto Motto Komoro Higashi', on October 25th. With a mission to bring joy through Japanese cuisine, the new design embodies the theme “Enjoying Japanese Bento.” As of September 2025, Hotto Motto boasts a total of 2,426 locations across Japan, making it a staple for convenient and delicious meals.

New Store Design and Branding

The flagship of Hotto Motto’s new design features a vibrant red color scheme that is closely associated with the brand. This design choice is intentional, aiming to evoke an immediate connection to Hotto Motto whenever residents spot red in their daily lives. Additionally, the logo incorporates a shiny rice motif, highlighting the company's dedication to high-quality rice and homemade meals.

This focus on both aesthetics and quality sets the new store apart as a warm and inviting space where customers can enjoy their wait for a handmade, heartwarming bento. The design encourages customers to appreciate not only the food but also the experience of visiting the store.

Store Experience and Atmosphere

At the Komoro Higashi location, the engaging exterior invites customers in, promising a delightful atmosphere upon entry. The bright and cheerful decor is designed to enhance the bento experience, ensuring each visit to the store is not just about grabbing a meal but immersing oneself in the delightful world of Japanese bento culture. Customers can expect a unique ambiance that makes the food taste even better.

Inside, customers are urged to find joy in the waiting area, as they anticipate their delicious orders. The staff is equally enthusiastic about delivering freshly made, warm bento that leave guests feeling satisfied and content—truly embodying the feel-good nature of Hotto Motto.

Store Details

• - Location: 2-3-7 Miyakocho, Komoro City, Nagano Prefecture
• - Operating Hours: 10:00 AM to 10:00 PM

The emphasis on community engagement is further showcased through official social media platforms like X and Instagram, where Hotto Motto shares updates regarding new products and promotions, allowing customers to stay connected with the brand.

Upcoming Openings in Nagano

Following the Komoro Higashi store, Hotto Motto plans to open additional new-design locations in Nagano. The next store, Suwa Akakuma, is scheduled to open on November 16th in Suwa City. Note that opening dates may change without prior notice.

With this expansion into Nagano, Hotto Motto is not merely introducing a new location but is also providing an invigorating experience, enhancing the joy of enjoying Japanese bento. Customers old and new are invited to join the fun and savor the flavors that Hotto Motto is passionate about delivering.