#Japan #Tokyo #Michelin #Yotsuya #Fry家

Exciting New Venture: Fry House in Yotsuya

As of September 20, 2023, StyLe Co., Ltd. proudly announces the opening of its latest venture, "熟成とんかつ フライ家 四ツ谷" (Fry House Yotsuya), a sister establishment to the renowned tonkatsu restaurant "Fry家" in Takadanobaba, Tokyo, which is a recipient of the prestigious Michelin Bib Gourmand award. This marks the first expansion into the metropolitan area, and the restaurant aims to attract both locals and visitors with its unique concept of offering exquisite tonkatsu in a casual dining format.

The Concept of Fry House

The central idea behind Fry House is to democratize the high-quality dining experience that Fry家 is known for, making it more accessible to patrons without sacrificing flavor or quality. Having achieved impressive ratings online, Fry家 boasts a 3.64 on Tabelog and a 4.6 on Google reviews, showcasing its popularity and the high expectations set for its sister restaurant.

Fry House focuses on one of the most innovative techniques in the restaurant industry: the "枝枯らし熟成" or 'branch-wilting aging' method. This approach enhances the natural flavors of the pork while emphasizing its tenderness. In fact, the pork is aged for a minimum of 14 days, resulting in an incredibly soft and juicy piece of meat that promises to melt in your mouth with every bite.

Mastering the Art of Aging Pork

The "枝枯らし熟成豚" (Branch-Wilting Aged Pork) sets itself apart from traditional tonkatsu not only through its texture but also through the depth of flavor it offers. With a fine balance of melt-in-the-mouth tenderness, refined sweetness, and a lingering deep taste that expands with each chew, diners can experience a delightful contrast between the crispy coating and the succulent meat inside.

Furthermore, the aged pork is rich in amino acids, glutamic acid, and asparagine, boasting over 1.5 times the umami components found in regular domestic pork, contributing to its premium taste profile. Each bite enriches your palate with complex flavors that redefine everyday dining.

Star Dishes at Fry House

The Popular Mix Fry Set ($22)

One of the standout offerings at Fry House is the "ミックスフライ定食" (Mix Fry Set), featuring a selection of stylishly presented ingredients. This dish centers around the "極みのささみフライ" (Ultimate Chicken Tender Fry) along with pork fillet, minced meat cutlet, and prawn, showcasing a combination that is sure to please any palate. Unlike traditional mix fry dishes that play second fiddle to tonkatsu, Fry House elevates them to lead roles — every component shines as a co-star in this meticulously designed dish.

Iconic Katsu Don ($10)

In addition to tonkatsu and fry sets, Fry House presents a reimagined "名物かつ丼" (Famous Katsu Don), offered at an affordable $10. This dish redefines katsu don, combining familiar flavors with the premium aged meat experience. Perfectly suitable for both a quick lunch or a special dinner, this dish is designed to meet the demands of a wide range of dining experiences while remaining budget-friendly.

A New Daily Feast Culture

At Fry House Yotsuya, the goal is to transform tonkatsu from just an occasional indulgence into an everyday gourmet meal. Each menu item is thoughtfully prepared with homemade side dishes and fluffy rice enhancing the main dish, ensuring that every plate feels special.

Whether dining solo for lunch or enjoying a family dinner, patrons can treat themselves to a luxury meal that doesn’t feel out of reach. Fry House aims to become a staple in the Yotsuya area — a place where community members can enjoy remarkable culinary experiences that are worthy of discussion, all while providing a sense of everyday comfort.

Company Overview

• - Name: StyLe Co., Ltd.
• - Founded: April 2, 2014
• - Headquarters: 2nd Floor Hoku Post Building 2-14-5, Yoyogi, Shibuya-ku, Tokyo, 151-0053
• - CEO: Eiyu Ishikawa
• - Business Activities: Restaurant operation, advertising production for dining establishments, and related services.
• - Website: stylegroup.co.jp

Store Details

• - Name: 熟成とんかつ フライ家 四ツ谷
• - Address: 1-18-3 belle Yotsuya 1F, Yotsuya, Shinjuku-ku, Tokyo, 160-0004
• - Access: 4-minute walk from Yotsuya Station
• - Hours:

- Lunch: 11:00 AM - 3:00 PM (Last Order 2:30 PM)
- Dinner: 6:00 PM - 10:00 PM (Last Order 9:30 PM)

• - Closed: Sundays
• - Seating Capacity: 20 seats
• - Tabelog URL: Fry House on Tabelog

Media Inquiries

Fry House Yotsuya welcomes media representatives for tasting sessions and restaurant tours. We invite you to explore the innovations behind the "枝枯らし熟成法" and the renowned flavors recognized by the Michelin Bib Gourmand. For interview opportunities with the chef and more information on this unique culinary offering, please contact:

• - Contact: StyLe Co., Ltd.
• - Representative: Shota Akiba
• - Phone: 03-6279-3564
• - Email: [email protected]