Matsuya Foods Introduces 'Ultra-Thick' Rib Roast and Egg Sauce Bowl
In an exciting announcement, Matsuya Foods Co., Ltd., headquartered in Musashino City, Tokyo, is set to launch their latest culinary creation, the
“Ultra-Thick” Rib Roast and Egg Sauce Bowl. Starting July 29, 2026, at 3:00 PM, this new item will be available at many of their
Matsu no Ya locations across Japan.
A Culinary Delight
This new dish delivers a wonderful combination of
carefully selected, finely textured soft pork that has been expertly fried in-house, resulting in a stunningly delicious tonkatsu. The rib roast is served in a hefty 160 grams, providing a satisfying and juicy experience that stands out on any menu. This luxurious, thick-cut treat is paired beautifully with a special sauce and ultra-fluffy eggs, making it the perfect meal to enjoy with a bowl of rice.
The
“Ultra-Thick” Rib Roast and Egg Sauce Bowl is designed to deliver both satisfaction and flavor, ideal for those looking to satisfy their cravings, especially in the sweltering heat of summer when appetite often dwindles. Packed full of flavor, it promises to energize and fill you up both physically and mentally.
Pricing and Availability
The new dish will be priced at
1,090 yen, with a mini cold udon set available for
1,190 yen — both inclusive of tax. It’s important to note that takeaway service is available for the rib roast bowl (with the exception of the mini cold udon set), and a separate charge will apply for take-out miso soup. Shareholders can also use their vouchers for this new item.
Where to Find It
The
“Ultra-Thick” Rib Roast and Egg Sauce Bowl will be available at most Matsu no Ya locations across Japan, although specific stores in Okinawa will not offer this dish. Moreover, the mini cold udon set will not be sold at combined Matsuya and Matsu no Ya stores.
Additional Offers
Stay Informed
For customers eager to stay updated on new menu items and service initiatives, following the official
Matsu no Ya X account (formerly Twitter) at
@matsu_noya is highly recommended. Inside, you'll discover exciting insights into recipe development and exclusive offers based on customer feedback.
Coupons and Reservations
To maximize savings on orders, customers are encouraged to download the
Matsuya Foods official app, offering mobile ordering and a chance to access exclusive coupons. Visit
this link to learn more about special deals and the app’s functionalities.
Cashless Payment Benefits
Matsuya Foods supports a variety of cashless payment methods, providing the benefit of point accumulation for rewards. For more information on how to use these convenient payment options, check out
this page.
Free Rice Refills
Lastly, guests dining in at selected Matsu no Ya locations can enjoy unlimited free rice refills, enhancing the experience of this hearty meal. More details can be found at
this site.
Don't miss the opportunity to indulge in Matsuya Foods' new
“Ultra-Thick” Rib Roast and Egg Sauce Bowl. Treat yourself on July 29 and discover a new level of flavor in tonkatsu dining!