#Germany #Berlin #AI Agent #Midea #SMART MASTER

Midea Unveils SMART MASTER at IFA 2026

At IFA 2026, Midea has taken center stage with the introduction of SMART MASTER, a cutting-edge AI-powered home ecosystem that aligns with the company's philosophy of being "Simply ideal." This innovative system is designed to foster a smart home environment that seamlessly listens, comprehends, and communicates in a natural manner.

The Heart of Smart Interaction

Voice interaction is one of the most intuitive forms of technology engagement for users, and this is where the AI Agent, the central component of SMART MASTER, excels. With support for 140 languages and an impressive 8-meter voice recognition range, it offers a response time of just 0.4 seconds. The AI Agent is not just about commands; it enables natural, ongoing conversations, making user interactions smooth and effortless.

Key household appliances are outfitted with built-in voice entry points, and the integration goes beyond home appliances, extending to vehicle systems and other connected devices, thereby consolidating the management of daily tasks in one unified platform.

Personalization and Convenience

During the event, Cliff Liang, General Manager of Enterprise Commercial for the China Region at Microsoft, shared insights into the next phase of AI technology. The AI Agent within SMART MASTER provides personalized assistance tailored to individual needs throughout the day.

• - Comfort Agent automatically adjusts environmental settings in your home such as air conditioning and humidifiers upon your arrival, creating a comfortable atmosphere.
• - Health Agent suggests meals based on the actual ingredients available, which can facilitate better dietary choices, while simultaneously managing kitchen appliances for efficiency.
• - The Efficiency Agent is crucial for managing energy use, ensuring sustainable living while minimizing costs.
• - Furthermore, the Service Agent is equipped to diagnose issues with appliances, providing maintenance instructions and real-time video support when problems arise, eliminating the hassle of unexpected appliance failures.

Embodied Intelligence with Midea Robot

Midea also showcased the Midea Robot, a physical manifestation of their AI advancements. Demonstrations included tasks like handling tableware, preparing popcorn, and interacting with visitors, showcasing Midea's commitment to exploring the next generation of embodied intelligence. Built on the robust EAGLES system architecture, this robot integrates four multimodal foundation models that empower it to undertake household chores, assist in the kitchen, provide companionship, and control overall home intelligence effectively.

By embedding intelligence into everyday routines, SMART MASTER redefines how users experience daily life, making household management significantly more manageable and enjoyable.

About Midea Group

Founded in 1968, Midea Group stands as a leading force in global technology and one of the largest manufacturers of home appliances worldwide. Recognized as a Fortune Global 500 enterprise, Midea Group ranked 231 in 2026. The group focuses its operations on seven primary business sectors: Smart Home, Industrial Technologies, Building Technologies, KUKA Robotics, New Energy, Midea Healthcare, and ANNTO Logistics. For more information, visit Midea Group and Midea.