Hisense Accelerates ESG Strategy with AI-Driven Sustainability Achievements

Hisense Accelerates ESG Strategy with AI-Driven Initiatives

Hisense, a leading global brand in consumer electronics and home appliances, has recently showcased its achievements in environmental, social, and governance (ESG) practices, emphasizing the incorporation of artificial intelligence (AI) into its sustainability efforts. The company announced these advancements amid its ongoing commitment to foster responsible innovation and sustainability across all its operations.

A Milestone in ESG Practices

In a remarkable accomplishment, Hisense's Hitachi factory located in Huangdao has been recognized by the World Economic Forum as the world’s first sustainability lighthouse factory in the Variable Refrigerant Flow (VRF) sector. This designation not only highlights Hisense's leadership in applying AI and digitalization to promote sustainable manufacturing but also establishes the factory as the only dual lighthouse factory globally. This is a significant milestone for Hisense, underlining its dedication to utilizing cutting-edge technologies for sustainable practices.

Strategic Importance of ESG

Hisense has integrated ESG initiatives into its six core strategies, ensuring alignment between corporate growth and the long-term vision of establishing a world-leading brand. The company has set ambitious targets aimed at reducing carbon emissions, planning to achieve significant reductions by 2026 with the overarching goal of reaching carbon neutrality by 2050. This strategic focus on sustainability is not merely an operational consideration but rather a core aspect of Hisense's competitive edge in the market. By combining AI technology with green development, the company is reinventing its manufacturing processes, supply chains, and product offerings to ensure that technological advancements contribute to collective value.

The Role of AI in Sustainable Manufacturing

Hisense is committed to transforming its operations through AI-driven sustainable manufacturing practices. In its inaugural white paper on carbon neutrality, the company has laid out detailed roadmaps and action plans to achieve its sustainability goals. In addition, it has contributed to more than 130 eco-friendly and low-carbon technical standards, establishing four carbon-neutral factories and 17 national green factories. Six notable corporations have also been recognized for their exemplary green designs, while 41 of Hisense’s operational facilities hold ISO 14001 certification, reflecting the company's commitment to renewable energy and sustainable practices.

Technology that Serves Humanity

For Hisense, the purpose of technology is to serve humanity. The brand has a longstanding dedication to various charitable initiatives that promote education, inclusivity, and community vitality. By leveraging AI-powered platforms, Hisense is enhancing the reach and transparency of these initiatives, ensuring resources are allocated effectively. These commendable efforts have garnered recognition, including the prestigious Ram Charan Management Practice Award and the title of Best ESG Employer from Forbes China.

Hisense has actively engaged with the UEFA Foundation to connect children in hospitals across 22 countries with football stars, co-hosted the Barrier-Free Championship to promote inclusive sports, and launched a football program in Indonesia supporting 60 school teams. All of these actions are part and parcel of Hisense's commitment to fostering a brighter future for communities globally under its motto of ‘Innovating a Brighter Life.’

Strong Governance Underpinning ESG Progress

The advancements Hisense has made in its ESG initiatives are reinforced by robust corporate governance frameworks. In 2024, the company was awarded certification for its compliance management system by GB/T 35770-2022 / ISO 37301, which encompasses seven key areas, including corporate governance, labor laws, environmental protection, anti-corruption measures, and compliance with trade regulations.

Looking Ahead

The year 2025 marks a pivotal moment as Hisense fully integrates AI into its ecosystem, accelerating the innovation cycle across research, production, delivery, and service sectors. By intertwining intelligent innovation with sustainability, Hisense aims to develop replicable solutions for the global ESG agenda and provide millions of households worldwide with warm technology that enhances their lives.

About Hisense

Founded in 1969, Hisense has become a globally recognized leader in home appliances and consumer electronics, with a presence in over 160 countries. The brand specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks as the number one brand for televisions with a screen size of 100 inches or more from 2023 to Q1 2025. Moreover, as an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships designed to engage audiences worldwide.