#Japan #Sapporo #PicTrée #Iwai Shoes #Growth Ring Grid

Special Collaboration Unveiled

The iconic Sapporo shoemaker, Iwai Shoes, with a rich history of 140 years, has teamed up with the innovative platform PicTrée for a special collaboration. This initiative promises to engage the community in a delightful blend of street exploration and local shopping. Starting from September 12, 2025, the "Pole to Sole Campaign" aims to enhance the shopping experience for footwear while promoting local culture.

Campaign Highlights

This exciting partnership introduces two main activities:
1. Cashback Offer for Shoe Purchases: For every shoe purchased at select locations, customers will receive cashback in the form of reward coins through PicTrée. The period for this promotion runs from September 12 to October 13, 2025. Participating stores include:
- Shoes Shop Iwai (地下街店)
- Hush Puppies (地下街店)
- Shoes Shop Iwai/Hush Puppies (カテプリ新さっぽろ店)

Customers can enjoy a 5% reward of their purchase price in coins (capped at 500 yen per transaction), redeemable through the PicTrée app. To claim rewards, simply inform the staff it's a PicTrée purchase at checkout, take a picture of your receipt, and submit your application via the designated form.

2. Special PicTrée Event - Iwai Shinroku Cup: This event runs concurrently from September 12 to September 28, 2025. Participants will compete in a photo-challenge to capture pictures of unphotographed power poles during the “PicTrée City Battle in Hokkaido Summer 2025.” Rankings will determine the top three winners who will receive stylish shoes as prizes. Participants need to sign up on the entry form and stay updated through the PicTrée announcements.

Background and Purpose

This initiative aims to foster local engagement and enhance the shopping experience for shoes in Sapporo, blending casual walks and store visits. By encouraging participants to explore the city, the project seeks to promote healthy outdoor activities and stimulate local consumption.

About Iwai Shinnroku Shoestore

Founded in 1876, Iwai Shoestore has been a significant part of Sapporo's history. The founder, Shinroku Iwai, introduced his shoe manufacturing expertise from Tokyo to Sapporo. Over the decades, Iwai has adapted to changing times while continuing to be a beloved destination for high-quality footwear, including popular brands like Hush Puppies. Today, Iwai operates four stores in Sapporo, emphasizing both standard and custom-made shoes for varied customer needs.

About PicTrée

PicTrée offers a unique, gamified approach to community involvement in infrastructure maintenance, engaging users in interactive missions to increase public safety in urban areas. By organizing teams to photograph urban poles and contribute to safety inspections, players earn rewards, including Amazon gift vouchers and DEAPcoin (DEP). PicTrée exemplifies the merging of gaming with real-world benefits.

Conclusion

The collaboration between Iwai Shoes and PicTrée is an innovative approach to encouraging local shopping while promoting community engagement. With sustainability and social involvement as core values, this campaign not only benefits local businesses but also enriches the lives of Sapporo residents by blending shopping with exploration and camaraderie. For updates and more information about the campaign and Iwai Shoestore, check out their website and stay connected through PicTrée's official channels.

Learn more about the campaign here