Scrum Sunrise 2025: Embracing Agile Transformation in Business

In today's fast-paced and complex business landscape, methods like Agile and Scrum are gaining international recognition for their ability to deliver value faster. On October 23, 2025, a remarkable onsite event known as "Scrum Sunrise 2025" will take place at the Osaki Bright Core Hall in Tokyo. This event is co-hosted by Aoba-BBT, a significant player in the Japanese educational sector, and ITpreneurs Japan Asia Pacific, along with Optilearn from the UK.

Why Scrum Sunrise 2025?

The importance of Agile methodologies, particularly Scrum, has surged as organizations strive to adapt to continuous change. While Agile is now being embraced beyond just development teams, spreading into marketing, sales, and HR, challenges remain. Many organizations in Japan face issues such as superficial adoption or ineffective implementation that does not yield tangible business results.

Scrum Sunrise 2025 aims to address these challenges by exploring the core essence of Scrum as proposed by Scrum.org™. It serves as a platform for participants across various industries and roles to learn and discuss Scrum practices, opening up opportunities for collaboration and shared learning.

Event Highlights

The event will feature a host of engaging activities that promise enriching insights:

Keynote Speech

- Current State of Scrum in the Era of Uncertainty and AI by Dave West (CEO of Scrum.org™)

- This session will include simultaneous interpretation, ensuring accessibility for all attendees.

Sessions

Several expert-led sessions are lined up to delve into practical aspects of Scrum:

- Business Impact Generated by Scrum Teams by Hidemoto Hara (Aoba-BBT)
- Nurturing Agility from the Ground Up: Realities of Implementing Agile by Keiko Nishiuchi (Kanden Systems)
- Challenges and Success Stories of Scrum at Nomura Securities by Ken Hanig (Nomura Securities)

Workshops (Concurrent Sessions)

To provide hands-on experience, a variety of workshops will be held simultaneously:

- Exploring the Benefits of Scrum Implementation by John Jørgensen (Professional Scrum Trainer)
- Techniques for Discovering Market Needs and Testing Hypotheses by Gregory Fontaine (Agorax LLC)

Networking Party

After the sessions, attendees will have the chance to mingle in a buffet-style networking party. This will be an excellent opportunity to connect with fellow Scrum enthusiasts, share ideas, and build valuable networks.

Event Details

- Date: October 23, 2025 (Thursday)
- Time: 1:30 PM - 8:15 PM (doors open at 1:00 PM, Networking Party from 6:15 PM to 8:15 PM)
- Venue: Osaki Bright Core Hall, Shinagawa, Tokyo (5 minutes walk from JR Osaki Station)
- Capacity: 250 participants (Free entry, registration required)
- How to Participate: Onsite only (no online streaming)
- Registration Page: Scrum Sunrise 2025

About Scrum.org™

Founded by Ken Schwaber, co-creator of Scrum and author of the Scrum Guide, Scrum.org™ was established in 2009. It offers comprehensive training, assessments, and certification exams to elevate the profession of software development, grounded in Scrum principles and the Agile Manifesto. The community of Professional Scrum Trainers worldwide supports individuals and organizations in achieving agility through Scrum.

About the Organizing Companies

Optilearn

Headquartered in the UK, Optilearn provides global training, consulting, and staffing services. As a partner of Scrum.org™, Optilearn offers all courses in the Professional Scrum series. Website

ITpreneurs Japan Asia Pacific

Founded in June 2006 and led by CEO Muneyuki Okamoto, ITpreneurs Japan supports organizations in achieving digital transformation by offering a range of training services. Website

Aoba-BBT

Established in 1998, Aoba-BBT's mission is to cultivate leaders who can thrive globally. They provide extensive educational programs for various age groups, ensuring continuous growth for students and professionals alike. Website