#Japan #Tokyo #SHIRO #Seaweed #Calendula

Discover SHIRO's Limited Skincare Oil in Serum

As the scorching summer sun looms ahead, it brings with it the risk of dry skin and the challenge of maintaining a healthy complexion. SHIRO has stepped up to counter these adversities with their newly launched limited-edition "Oil in Serum". This skincare innovation combines the potent properties of calendula and herbs, as well as seaweed from Hidaka and birch, creating a product tailored for the summer season.

The objective behind the latest addition to SHIRO’s lineup was to craft a serum with an exceptionally refreshing texture. This oil serum doesn’t just sit on the skin; it penetrates deeply to offer hydration from within. Users will find that this serum acts as a guardian for the skin, ensuring comfort and moisture even in challenging summer conditions.

SHIRO is known for its customizable skincare approach, allowing customers to select materials based on their daily skin condition. Last year, the limited release of the “Oil in Serum” resulted in great feedback thanks to its carefully chosen ingredients that addressed various skin concerns.

This year, the focus has been on summer-specific skin issues; two remarkable formulas have emerged. The "Calendula Herb Oil in Serum" gently envelops skin damaged by intense UV rays and restores its health, while the "Hidaka Seaweed Birch Oil in Serum” smooths out texture for skin that feels both oily on the surface yet dry within.

Despite the common belief that summer brings relief from dryness due to sweating and oil production, many individuals experience dehydration deep within the skin. This often occurs when sweat removes essential oils along with moisture. Therefore, maintaining a balance of hydration and oil is vital to healthy skin.

SHIRO’s new serums each feature a delightful, refreshing texture ideal for summer. They harness the power of two natural ingredients while effectively providing a balanced infusion of water and oil. With just one step, these serums ensure the skin is thoroughly hydrated, simplifying the skincare routine.

Moreover, the inclusion of oil plays a crucial role in preventing moisture from evaporating and soothing roughness caused by dryness, resulting in resilient skin that feels revitalized. Utilizing SHIRO’s skincare line is akin to thoughtfully curating a healthy meal; by choosing products that suit the day’s physical condition and skin state, people can create the most compatible skincare routine.

Upcoming Schedule for SHIRO Products

• - June 22, 2026: SHIRO Membership Program "FAST RESERVE" begins (early access for new products)
• - June 25, 2026: Official Launch online and in SHIRO's physical stores at 10:00 AM

Product Lineup

1. Calendula Herb Oil in Serum
- Size: 60mL
- Price: ¥6,930 (including tax)
- This dual-layered serum combines offshoots from calendula flowers and 15 carefully selected herbal extracts to provide hydration and skin firming. It's a go-to solution for skin damaged by summer’s harsh conditions.

2. Hidaka Seaweed Birch Oil in Serum
- Size: 60mL
- Price: ¥6,930 (including tax)
- This serum expertly blends seaweed extracts with birch sap, providing long-lasting hydration while balancing the skin's moisture levels.

Ingredients Spotlight

• - Calendula: Sourced from Awaji Island, this flower is grown pesticide-free and is rich in nutrients and vibrant color.
• - Hidaka Seaweed: Known for its texture and rich nutrients, it helps retain moisture effectively on the skin.
• - Birch Sap: Harvested in the cold northern regions, it’s often referred to as “the water of life” for its vitality.

About SHIRO

Established in 1989, SHIRO is committed to creating products that they would love to use themselves. With a focus on ethical production practices, they strive to harness the best of nature’s bounty for their skincare, makeup, and fragrances. Their reach extends globally, with stores across Japan and locations in cities like London and Seoul. As they continue to evolve, SHIRO embodies not just beauty, but sustainability, making a mark on the future of ethical cosmetics.

For more information or to shop online, visit SHIRO's Official Site or follow their latest updates on Instagram.