Mars Appoints João Belo as New Global Vice President for Snacking Division
Mars, Incorporated has officially announced the appointment of João Belo as the new Global Vice President of Corporate Affairs for its Snacking division, effective January 4, 2027. This strategic decision comes in light of Mars's ambition to strengthen its portfolio of beloved brands, which includes names like SNICKERS®, M&M'S®, and SKITTLES®. Belo's extensive background in journalism, public affairs, and communications spans over 30 years across various sectors, including pharmaceuticals and telecommunications, positioning him as an asset to the Mars Snacking Leadership Team.
In his new role, Belo will report directly to Andrew Clarke, the Global President of Mars Snacking. Clarke expressed his enthusiasm about Belo's onboarding, emphasizing the vital role his experience will play in the company’s growth strategy and community engagement post the recent Kellanova acquisition. "João's expertise will not only support our ambitious growth agenda but also further our commitment to operating responsibly, enhancing trust among stakeholders, and positively impacting communities where we do business," stated Clarke.
As the leader of the Corporate Affairs function within Mars Snacking, Belo will focus on developing global communications, enhancing public relations strategies, and driving the community impact initiatives - all key areas that will reinforce the favorable image of Mars and its numerous brands. On taking up his new responsibilities, Belo remarked, "I am thrilled to join Mars Snacking at such a pivotal and transformational period. I am committed to leveraging Corporate Affairs to foster a positive internal culture and a strong external community presence as we expand our reach."
Joining Mars from Danaher Corporation, where he was the Chief Communications Officer, Belo has a proven track record leading global communications and philanthropy efforts, as well as modernizing brand strategies. Before this, he served as the Senior Vice President for Global Communications at Takeda Pharmaceuticals, overseeing significant digital and communication transformations, and has held crucial roles in enhancing public affairs at AbbVie, which included major product launches and the strategic Allergan acquisition.
The insights shared by Andy Pharoah, Global Vice President for Corporate Affairs and Sustainability at Mars, highlight the value that Belo will bring to the Corporate Affairs Leadership Team. Pharoah acknowledged that
In his new role, Belo will report directly to Andrew Clarke, the Global President of Mars Snacking. Clarke expressed his enthusiasm about Belo's onboarding, emphasizing the vital role his experience will play in the company’s growth strategy and community engagement post the recent Kellanova acquisition. "João's expertise will not only support our ambitious growth agenda but also further our commitment to operating responsibly, enhancing trust among stakeholders, and positively impacting communities where we do business," stated Clarke.
As the leader of the Corporate Affairs function within Mars Snacking, Belo will focus on developing global communications, enhancing public relations strategies, and driving the community impact initiatives - all key areas that will reinforce the favorable image of Mars and its numerous brands. On taking up his new responsibilities, Belo remarked, "I am thrilled to join Mars Snacking at such a pivotal and transformational period. I am committed to leveraging Corporate Affairs to foster a positive internal culture and a strong external community presence as we expand our reach."
Joining Mars from Danaher Corporation, where he was the Chief Communications Officer, Belo has a proven track record leading global communications and philanthropy efforts, as well as modernizing brand strategies. Before this, he served as the Senior Vice President for Global Communications at Takeda Pharmaceuticals, overseeing significant digital and communication transformations, and has held crucial roles in enhancing public affairs at AbbVie, which included major product launches and the strategic Allergan acquisition.
The insights shared by Andy Pharoah, Global Vice President for Corporate Affairs and Sustainability at Mars, highlight the value that Belo will bring to the Corporate Affairs Leadership Team. Pharoah acknowledged that
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