#Japan #Tokyo #Meiji #Camembert #The Gold

Meiji's Exciting Launch: Camembert Cheese Spice

In an exciting move for cheese lovers, Meiji Co., Ltd. has announced the launch of their special cheese spice, The Gold, paired with their famous Meiji Hokkaido Tokachi Camembert Cheese. Set for a limited release on August 8, 2025, the company is producing approximately 2.5 times the quantity of last year’s offering, thanks to the overwhelming success and demand the product received last year.

This unique spice blend is designed to enhance the flavor profile of the Camembert cheese, providing fans with an innovative way to experience their favorite dairy treat. The special spice blend includes powdered onion, garlic, miso, and ginger, all combined to create a rich savory taste. A unique highlight of this spice is the use of the rare Kin no Taiyou pepper, which adds a signature flavor that pairs perfectly with cheese.

When consumers use The Gold spice while enjoying their Meiji Hokkaido Tokachi Camembert, they can look forward to exploring new taste dimensions—an experience Meiji refers to as a delightful “taste change.” The company aims to not only spark excitement around the Camembert but also boost the overall demand for cheese and promote the consumption of Hokkaido dairy products more broadly.

The previous release in September 2024 saw a flurry of positive feedback across various social media platforms. Enthusiastic consumers flooded Meiji's inquiry channels with requests for a permanent product line, expressing thoughts like, “I wish they would make this a staple item!” and “It’s so delicious, I’m using it sparingly!” This intense demand led to the product selling out within a short period.

With this year’s larger production run, Meiji is prepared to cater to the growing appetite for gourmet cheese experiences. The company believes that by encouraging innovative ways to enjoy Camembert, it will support not only cheese lovers but also the local dairy industry, contributing to sustainable dairy farming practices.

This special initiative from Meiji reflects a broader commitment to enhancing consumer engagement and promoting regional dairy consumption, ensuring that Meiji continues to be at the forefront of the cheese industry in Japan. Consumers can look forward to exploring the flavors of Meiji Hokkaido Tokachi Camembert, enhanced by the delightful intricacies of The Gold spice—a perfect addition for culinary enthusiasts aiming to elevate their cheese game.

As the launch date approaches, cheese aficionados and culinary adventurers alike are encouraged to prepare for a flavorful experience that promises to redefine the way they enjoy Camembert. Don’t miss out on the opportunity to grab this limited edition offering and join the trend of taste exploration with Meiji’s innovative twist on cheese enjoyment.