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Kunihiko Tanaka: A Leader in Japan's Culinary Innovation

On December 9, 2023, the EY Japan Entrepreneur Of The Year (EOY) 2025 award ceremony took place at The Ritz-Carlton in Tokyo, where Kunihiko Tanaka, CEO of Kurazushi Co., Ltd., was selected to represent Japan in the prestigious EOY World Entrepreneur Of The Year 2026 event planned for May 2026 in Monaco.

A Journey of Culinary Excellence

Kunihiko Tanaka was born in 1951 in Soja City, Okayama Prefecture. After graduating from Momoyama Gakuin University, Tanaka embarked on his business journey by opening a sushi restaurant in Sakai City in 1977. His foray into the rotating sushi industry began in 1984, and he established Kurazushi Co. in 1995, which later rebranded as Kurazushi in 2019. Tanaka's dedication to upholding Japan's food culture and providing safe meals without the use of artificial additives is at the core of Kurazushi's philosophy.

Kurazushi distinguishes itself by prioritizing customer health and offering a menu free from chemical seasonings, artificial sweeteners, synthetic colors, and preservatives. The brand operates in Japan, the United States, and Taiwan, making its mark in international markets while adhering to its commitment to food safety and quality.

Insights from the Jury

Chairman Yoshio Fujimori commented on the selection process, emphasizing the robust aspirations and visions demonstrated by the 12 candidates. This year's awards also introduced a new category for 'Master & Family Business Leaders,' recognizing the unique challenges facing family businesses. Fujimori expressed his hope that this year would see Japan finally achieve a world-class recognition, as no Japanese entrepreneur has yet secured the top spot in the past 25 years of the EOY awards.

Tanaka's Vision for the Future

In his acceptance speech, Tanaka stated, "The essence of corporate management lies in the 'concept' we uphold. Our mission is to preserve Japanese culinary traditions and provide natural, safe meals to our customers. Companies should produce values that society can be proud of, rather than merely pursuing profits." Tanaka's personal commitment to product integrity is evident in his routine of tasting new products himself to ensure authenticity and quality.

He also remarked on Japan's cultural values, emphasizing the importance of creating social value. Tanaka sees his mission as delivering Japan's rich values to the world through sincere and ethical business practices, continuously striving to remain a responsible leader.

The EOY 2025 Japan Award Recipients

Exceptional Growth Award

Another notable recipient this year is Katsuya Uenoyama, CEO of PKSHA Technology, who has focused on the transformative role of AI in addressing communication issues in today's social media-driven society. He highlighted the company's goal of creating 'connective AI' to bridge the gap between individuals.

Regional Vitalization Leader Award

Kenji Imamura, CEO of Oreck Holdings, received recognition for his innovative methods in mechanizing grass cutting to enhance agricultural safety and efficiency, especially in aging farming communities. He aims to contribute to organic farming and sustainable agricultural practices.

Special Jury Award

Toshiya Kakiuchi from Mirairo was also honored with a special jury award, sharing his commitment to accelerating societal change for people with disabilities and their families. He recognized the power of business to create a world where everyone can enjoy today and hope for tomorrow.

Looking Forward

As the 2025 event sheds light on the remarkable stories and achievements of entrepreneurs driving innovation in Japan, Tanaka and his peers exemplify the spirit of entrepreneurship that seeks to make a lasting impact on society. The EOY platform continues to inspire and foster future generations of leaders committed to excellence and transformative change.

For further details regarding the EY Entrepreneur Of The Year program, visit EY Japan's official website.