#USA #Make-A-Wish #Thomasville #Nature's Own #Slice of Hope

Nature's Own Generosity Lights Up the Life of Wish Kids

In a remarkable display of corporate philanthropy, Nature's Own®, the leading bread brand in the United States, has pledged a substantial $500,000 to Make-A-Wish, a renowned nonprofit organization dedicated to granting life-changing wishes to children battling critical illnesses. This commitment is part of the newly launched "Slice of Hope Campaign," which aims to provide inspiration and joy to these young dreamers.

The initiative comes at a time when Make-A-Wish has celebrated over 375,000 wishes granted since its founding in 1980. Each wish serves not only as a moment of joy for the children involved but also fosters strength and hope, allowing families to reconnect and experience normalcy amid their struggles. Nature's Own, recognizing this profound impact, aims to help elevate this mission for the next two years, with hopes of expanding its reach.

Krystle Farlow, Senior Director of Brand Management for Nature's Own, expressed pride in the partnership, stating, "We are truly honored to partner with Make-A-Wish on this meaningful two-year journey, committing to help grant life-changing wishes. Together, we hope to continue to inspire and spread goodness, one wish at a time."

To further engage the community, the campaign features interactive in-store displays including a "Well Wish Wall". This platform enables shoppers to leave uplifting messages for the children, fostering a sense of unity and encouragement. Special limited-edition bread packaging will also showcase the collaboration with Make-A-Wish while highlighting the stories of three inspiring wish kids: Addison, Aden, and Joanna.

Addison, a vibrant young girl born with a respiratory condition, embodies resilience. Captivated by Pearl Harbor, her wish took her to Hawaii, where she could explore volcanoes and swim with dolphins, and fulfilled her dream of horseback riding on the tropical islands. This experience allowed her to embrace life to the fullest despite her challenges, reflecting the heart of the Make-A-Wish mission.

Aden's journey is also a testament to hope. After battling lymphoma, he wished for an epic fishing adventure. His dream came true when he and his family spent a magical day on a lake, where he caught a 4.8-pound bass, but most importantly, he forged new friendships, further highlighting the power of wishes.

Then there’s Joanna, whose adventurous spirit has always shone through her congenital heart disease. Surrounded by the beauty of Hawaiian culture, Joanna learned to surf, further feeding her curiosity about the world around her.

Leslie Motter, President and CEO of Make-A-Wish America, acknowledged the vital role corporate partnerships play, stating, "We know that these wishes have a lasting impact on the wish kids, their families, and their communities. We wouldn't be able to deliver that powerful impact without donors and corporate partners like Nature's Own."

Nature's Own invites the community to join in this endeavor. Donations can be made through the Slice of Hope campaign at wish.org/NaturesOwn. The campaign not only assists children in achieving their wishes but promotes awareness of the Make-A-Wish mission.

For more details about the Slice of Hope Campaign and its impact, you can visit Nature's Own’s website or follow them on their social media platforms. By celebrating small moments of joy through this partnership, Nature's Own reinforces its commitment to quality not only in bread but in enriching lives across communities.

About Nature's Own

Nature's Own stands out as America's top-selling loaf bread brand, enjoying a legacy built on quality and freshness. Established in 1977 under Flowers Foods, the brand is well-known for offering bread products free of artificial preservatives, colors, and flavors.

About Make-A-Wish

Founded in Phoenix, Arizona, Make-A-Wish has served as a beacon of hope since 1980, transforming lives of families through wishes that promote healing and joy. With dedicated volunteers and generous supporters, the foundation continues to expand its mission across the United States and beyond.