#China #Hisense #Qingdao #FIFA #World Cup

Hisense's Market Dominance Highlighted at FIFA Club World Cup 2025

In a strong demonstration of its market leadership, Hisense, a renowned brand in consumer electronics and home appliances, is drawing attention on the world stage. The company is using the FIFA Club World Cup 2025™ as a platform to broadcast its distinctive claim, featuring the bold statement, "Hisense's 100-inch TVs are the global number one," prominently on stadium banners.

Leading the TV Market

According to data from Omdia for the first quarter of 2025, Hisense has achieved a remarkable milestone, ranking first worldwide in television market share for screens larger than 100 inches as well as MiniLED TVs. Holding a substantial 56.7% market share in the 100-inch category, and a compelling 29.6% in MiniLEDs, the company has shown consistent growth and innovation in frontiers of display technology. Hisense continues to retain its leadership status in these segments, a trend that began in 2023 and remains strong through to 2025.

The ULED MiniLED U7 series accessible to viewers and gamers alike showcases the brand’s prowess in technology, integrating Mini-LED PRO technology that enhances contrast, brightness, and detail significantly over traditional LED TVs. The series offers a remarkable gaming experience equipped with a 165Hz Game Mode Ultra, which is designed to immerse users in the content with cinematic excellence.

Engaging with Sports Fans

As the official partner of the FIFA Club World Cup 2025™, Hisense leverages this international event not just to promote its products but to foster a deeper emotional connection with sports enthusiasts. By participating in this globally recognized platform, the brand enhances its visibility and resonates with consumers across the globe. Hisense operates in more than 160 countries, featuring 36 industrial parks and 31 research and development centers that enable localized innovations and top-notch manufacturing efficiency.

Hisense's commitment to delivering innovative products is complemented by a strong sports marketing strategy intended to bring the thrill of stadium experiences right into homes around the world. The brand's motto resonates well, encouraging consumers to “enjoy every moment” while embodying the excitement of sporting events.

Brand Identity and Evolution

Founded in 1969, Hisense has consistently focused on multimedia electronics and appliance manufacturing, positioning itself as a leading global brand. According to Omdia's statistics, from 2022 to 2024, Hisense was the second largest globally in terms of total TV shipments, but it achieved the top position for 100-inch televisions from 2023 through the first quarter of 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is cementing its commitment to global sports partnerships, facilitating engaging connections with audiences worldwide.

In conclusion, Hisense is not just a participant in the consumer electronics landscape; it is a prominent player defining the market's direction, especially in the realm of large-screen televisions and innovative display technologies. The brand continues to strive forward, fostering connections through its premier products while taking advantage of global sporting events to showcase its leadership in this rapidly evolving industry.