#USA #Emeryville #Peet's Coffee #Cold Brew #Coffee Culture

Peet's Coffee Launches Cold Brew Pass to Celebrate National Coffee Day

As National Coffee Day approaches, Peet's Coffee is making a splash with an exciting new offering: the first-ever Cold Brew Pass. This innovative program is designed exclusively for members of the Peetnik Rewards, allowing them to enjoy a medium cold brew every day for an entire month at an unbeatable price. Starting September 1, 2025, members can purchase the pass for just $30, which provides them access to their favorite refreshing beverage for 30 consecutive days.

How the Cold Brew Pass Works

Available through the Peet's app, the Cold Brew Pass offers a convenient way for coffee lovers to incorporate the delicious taste of cold brew into their daily routines. Here’s how it works:

• - Members can get their pass starting today, with presales available before the public launch.
• - Enjoy one medium cold brew daily, but keep in mind that it must be used on the same day, as rewards do not roll over.
• - The offer is valid only at participating Peet's locations, adding an element of exclusivity to this delightful deal.

According to Sireesha Adya, Digital Marketing Director at Peet's Coffee, this pass is designed to deliver value to their customers right when they need it the most. With the busy back-to-school season upon us, Peet's recognizes the need for a refreshing pick-me-up that fits seamlessly into people's lives. Younger consumers in particular appreciate cold brew for its bold flavor and invigorating qualities.

Limited-Time Offer

Coffee aficionados should act swiftly, as the Cold Brew Pass is a limited-time offer set to end on September 30, 2025. New customers can download the Peet's app and sign up for Peetnik Rewards to take advantage of this unique experience. After activation, the pass will allow users to redeem rewards daily, culminating in a celebration of coffee culture right up to National Coffee Day on September 29.

The excitement surrounding the Cold Brew Pass reflects Peet's commitment to innovation and customer satisfaction. With a history of crafting exceptional coffees, the brand continues to lead the charge in creating products that resonate with consumers.

About Peet's Coffee

Founded in 1966 by Alfred Peet in Berkeley, California, Peet's Coffee has become synonymous with high-quality, artisanal coffee. Pioneering the craft coffee movement in the United States, Peet's has influenced a new generation of coffee enthusiasts and entrepreneurs. From its signature roasts to groundbreaking initiatives like the Cold Brew Pass, Peet's remains dedicated to providing coffee that meets the refined tastes of its customers. The company also emphasizes responsible sourcing, ensuring that every cup meets ethical standards, verified by Enveritas.

With locations across the United States, China, and the Middle East, Peet's Coffee continues to inspire coffee lovers everywhere and invites you to celebrate National Coffee Day with them.

For more information about Peet’s Coffee and the Cold Brew Pass, visit www.peets.com and stay connected via social media @peetscoffee.

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