#USA #Itasca #Cyber Monday #consumer behavior #Accertify

Cyber Monday 2025 Unveiled: Insights from Accertify

Accertify, Inc., a leading provider of risk assessment platforms, recently released its detailed report on Cyber Monday 2025. The findings reveal striking changes in consumer shopping patterns, illustrating significant shifts in transaction behaviors and spending habits.

Key Highlights of Cyber Monday 2025

• - Total Transactions: 49.3 million, which marks a 24% increase compared to the previous year.
• - Total Transaction Value: $5.7 billion, reflecting a modest rise of only 6%.
• - Average Transaction Value: Decreased by 14% to $114.98.
• - Peak Shopping Time: Notably shifted to 9 PM CST, a departure from the previous year’s peak at noon.
• - Approval Rate: Remarkably high at 99.3%, showcasing the efficient performance of Accertify’s technology.
• - Fraud Detection: Identified $100.7 million in suspected fraudulent transactions, with 128,914 confirmed as actual fraud attempts—up 17% from last year.

The report sheds light on a consistent trend seen on Black Friday, indicating that more consumers are opting for lower value purchases. Mark Michelon, Chairman of Accertify, emphasizes, "The data confirms a clear shift in purchasing behavior; consumers are making higher volumes of lower-value transactions." This trend poses new challenges for merchants who must navigate high transaction volumes while ensuring customer experience remains intact.

The volume of transactions handled by Accertify's clients during Cyber Monday clearly shows the effectiveness of its AI-driven workflow that has enabled retailers to maintain low rejection rates for legitimate purchases. This is particularly beneficial in the rapidly evolving digital marketplace where consumer preferences are shifting dramatically.

Fraud Prevention in Focus:
Accertify's advanced fraud detection technology played a crucial role in identifying and preventing potential fraud during this high-stakes shopping period. The increase in confirmed fraud cases signifies an urgent need for stronger protective measures during peak shopping times. Michelon highlights the need for retailers to adapt quickly without sacrificing customer service quality despite the complexities brought on by increased fraud attempts.

The Changing Face of E-commerce

Accertify's report indicates that increasingly, shopping patterns reveal a growing preference for smaller purchases made at later hours. This change may be attributed to several factors, including targeted promotional strategies, consumer behavior changes post-pandemic, and heightened marketing efforts by retailers upon observing shifting shopping patterns.

As e-commerce continues to expand, these trends signify a broader market reset, indicating that consumers might prefer to engage in shopping more casually with multiple smaller purchases rather than fewer large transactions. For businesses, this means the need for advanced data analytics to predict shopping behaviors and the flexibility to respond rapidly to these changing preferences.

Conclusion

The significant growth in transaction volume during Cyber Monday 2025 presents compelling insights into consumer behavior trends that are likely to shape the future of retail. As retailers prepare for upcoming sales events, understanding these shifts will be critical in optimizing payment processes, enhancing customer experiences, and improving fraud prevention measures. Accertify's platform serves as a valuable tool in navigating these changes, providing businesses with the groundwork necessary to thrive amid the evolving landscape of digital commerce.

Accertify continues to support various industries with its comprehensive solutions aimed at mitigating fraud, streamlining operations, and enhancing customer satisfaction. For more insights and solutions, visit Accertify.