BEAMS Kitaseju Unveils New Store Experience with Refreshing Changes

BEAMS Kitaseju Set to Reopen with Exciting Enhancements

On September 11, 2025, the long-awaited reopening of BEAMS Kitaseju is just around the corner. Located in Lumine Kitaseju in Tokyo's Adachi Ward, the store will now feature a refreshed layout and a broader selection of offerings, bringing together seven different labels under one roof. This includes the addition of the Ray BEAMS label, dedicated to women's casual wear. The store aims to enhance the shopping experience by offering a variety of men’s and women’s casual wear, lifestyle products, and even a curated food market.

To celebrate the grand reopening, BEAMS Kitaseju will host a tasting event from September 11 to 15. Shoppers can enjoy complimentary samples of tea, juice, and even popcorn from CARAMEL POPCORN COMPANY. It’s a fantastic opportunity to experience the new products while enjoying light refreshments.

Revamped Store Layout

Upon entering the newly designed store, visitors will be greeted by a spacious entrance adorned with benches and a symbolic tree, creating a welcoming atmosphere. At the heart of the store lies a unique oval-shaped checkout counter, which is not just practical but also serves as a design highlight. The store layout encourages shoppers to relax and explore at their leisure.

BEAMS is also introducing the B印MARKET, a curated section where products are selected based on the staff's unique insights and personal styles. Here, customers will find a diverse array of beverages ranging from juices to beers and wines, alongside an enticing assortment of sweets and snacks.

Diverse Label Offerings

At the newly revamped BEAMS Kitaseju, shoppers can find products from a total of seven labels, providing something for everyone:

- BEAMS and BEAMS PLUS for men’s casual wear
- Ray BEAMS and BEAMS BOY for women's fashion
- Demi-Luxe BEAMS tailored for adult women
- bPr BEAMS focusing on lifestyle products
- B印MARKET for curated food items and specialty goods

This diverse selection reflects BEAMS' commitment to providing high-quality and stylish options for all customers. They have always stood out in the retail industry for their ability to collaborate and innovate, establishing themselves as leaders in Japanese and Asian retail culture.

Visit Us!

We invite everyone to visit the newly transformed BEAMS Kitaseju, where a casual atmosphere meets an exciting shopping experience. The store opens from 11:00 AM to 8:30 PM, and while there are no fixed holidays, it's best to check in for the latest updates.

For more information on the store and its unique offerings, visit the official website of BEAMS at BEAMS Official.