#Japan #Tokyo #Kirin Beer #Tokyu Hotels #Hare Kaze

Supporting Traditional Fireworks Festivals with Kirin Beer and Tokyu Hotels

From July 18 to September 30, 2025, Tokyu Hotels & Resorts will launch a special summer campaign titled "Hare Kaze ACTION". This initiative aims to support Japan’s iconic fireworks festivals by contributing a portion of the sales from a signature beer, 'Hare Kaze,' served in 22 hotels nationwide.

To explain the collaboration, Tokyu Hotels, headed by President Takashi Takei, focuses on creating environmentally-friendly hotels and aims to preserve Japan's cultural heritage. Kirin Beer, led by President Hideki Horiguchi, has established the "Hare Kaze ACTION" initiative, which allocates a portion of the beer's sales to support local governments that host fireworks events. As some festivals face the risk of cancellation due to declining populations, aging demographics, and funding issues, this initiative seeks to ensure that these beloved events continue to thrive.

Kirin Beer acknowledges that beer has been an integral part of enjoying Japanese traditions, such as hanami (cherry blossom viewing) and hanabi (fireworks). In response to the urgent need to maintain these cultural events, Kirin has continuously provided support through this campaign.

During the summer months, when the demand for beer sees a spike, Tokyu Hotels is joining the effort by promoting the 'Hare Kaze' beer across its venues. The campaign will ensure that for every 'Hare Kaze' beer ordered, a donation of 0.8 yen will be made to support the conducts of fireworks displays, directly benefitting the communities that hold these events. This donation comes from the combined contributions of both Kirin Beer and Tokyu Hotels.

About the Campaign

The campaign is detailed as follows:

• - Duration: July 18 – September 30, 2025
• - Participating Hotels: 22 hotels including The Capitol Hotel Tokyu, Cerulean Tower Tokyu Hotel, and more.
• - Donation Mechanics: For each bottle of 'Hare Kaze' (medium size), 0.8 yen will be donated to local governments that have been selected through the "Hare Kaze ACTION" campaign application process.

Customer Engagement:
1. When planning any parties or weddings during this period, guests can request 'Hare Kaze' as their beer choice without incurring any additional charges.
2. On the day of the event, guests will enjoy 'Hare Kaze' beer, served by the hotel.
3. The hotel will aggregate the number of beers sold and ensure the donations are forwarded to the relevant local governments to support upcoming fireworks events.

About 'Kirin Beer Hare Kaze'

Launched in April 2024, 'Kirin Beer Hare Kaze' boasts a perfect balance of rich flavor and drinkability, making it an ideal choice for summer festivities. The initiative emphasizes protecting Japan's traditions through responsible consumption and community support.

Additional Information

• - Prices for 'Hare Kaze' vary by hotel.
• - Alcohol cannot be served to drivers or guests under 20 years of age as mandated by law.
• - Photo imagery is for illustration purposes only.

Company Overview

Tokyu Hotels & Resorts
Location: 1-10-7 Dogenzaka, Shibuya, Tokyo
President: Takashi Takei
Business focus: Operation of hotels, restaurants, and membership resorts.
For more details, visit Tokyu Hotels Official Site ensuring a broad network of unique accommodations across Japan and beyond.