#Italy #Digital Transformation #Rome #Centric Software #Valentino

Valentino Collaborates with Centric Software

In a significant move aimed at enhancing its operational capabilities, the iconic Italian luxury brand Valentino has partnered with Centric Software. This collaboration marks a pivotal chapter in Valentino's ongoing digital transformation strategy, facilitating streamlined product development and improved collaboration among teams.

Founded in Rome in 1960 by Valentino Garavani and Giancarlo Giammetti, Maison Valentino has built a reputation synonymous with excellence in Italian fashion. With a diverse range of offerings that includes Haute Couture, men’s and women's ready-to-wear, and a host of accessories, Valentino is prominent across more than 90 countries, demonstrating its global reach and influence. However, the luxury brand has recognized the need to optimize its internal processes and enhance data-driven decision-making.

Valentino's search for an innovative solution led them to select Centric's Product Lifecycle Management (PLM) and Centric Visual Boards. Centric PLM™ is designed to serve as a singular source of truth for product data, streamlining workflows across various categories. Consequently, Valentino anticipates a significant reduction in time to market and improved agility in product development processes.

Paolo Brichese, Group CFO at Valentino SpA, expressed confidence in this strategy: “We chose Centric PLM because it offers advanced, category-specific capabilities for all our product lines including apparel and accessories and has a proven track record with global luxury brands.” The selection of Centric Software is not merely aimed at efficiency; it is a strategic choice designed to foster a culture of collaboration and innovation within the organization.

In total, over 400 global users will engage with the Centric PLM system, encompassing vital strategic functions within the Valentino ecosystem. Additionally, the integration of Centric Visual Boards will enhance the visual presentation of assortments and facilitate a real-time understanding of product, financial, and sales data, thus bridging gaps between internal teams and external buyers.

Brichese further emphasizes the partnership's importance: “The partnership with Centric Software marks a new chapter of digital transformation for Valentino. We have already established a highly collaborative and trusted relationship with the Centric team, who are ensuring a smooth implementation and rapid time to value.” This sentiment underscores the confidence that both brands share in achieving strategic goals through leveraging advanced technology to foster a seamless workflow.

Fabrice Canonge, CEO of Centric Software, commented on this partnership, stating, “We are honored Valentino selected Centric Software and welcome them to the family of leading global luxury brands leveraging our solutions.” This collaboration heralds a new era of innovations driven by technology, ensuring that the creative spirit of Valentino thrives in the digital age.

As the industry continues to evolve, this partnership illustrates how luxury brands like Valentino can harness the power of technology to streamline operations, ultimately leading to enhanced consumer experiences and engagement.

In summary, as Valentino embarks on this transformative journey with Centric Software, it stands as a testament to the dynamic intersection of luxury fashion and digital innovation. With the integration of cutting-edge solutions like Centric PLM and Visual Boards, Valentino is poised to redefine efficiencies and bolster its presence as a leader in the luxury fashion market.