#USA #Smithfield Foods #Smithfield #Eckrich #Sausage

Eckrich Unveils New Brand Campaign: "The Sausage That Takes You Home"

Eckrich®, a cherished name in the world of smoked sausages and deli meats, has officially launched its captivating national campaign titled "Eckrich, the Sausage That Takes You Home." This innovative campaign emphasizes the deep connection between food, family, and the comforting flavors reminiscent of home-cooked meals. Featuring humor and relatable scenarios, it showcases how Eckrich sausages can transform everyday dinners into memorable gatherings.

Founded in 1894, Eckrich boasts over 130 years of tradition, focusing on quality and flavor. The campaign aims to resonate with consumers by reminding them that Eckrich products are not just meals — they're connections to home and family, capable of evoking nostalgia with every bite.

Angela Cheng, the Senior Brand Manager of Eckrich at Smithfield Foods, expressed her excitement for the campaign: "Whether it's a busy weeknight dinner, lunch on the go or a weekend gathering, Eckrich has always been part of those meaningful moments. This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories."

The fully integrated campaign will roll out nationally and focus on key markets throughout 2025. It features creative advertisements in various formats: 30-second, 15-second, and 6-second clips to be aired on television and streaming platforms, as well as online videos, podcasts, and social media. The campaign emphasizes easy meal preparation, allowing families to enjoy great flavors without the hassle of complicated cooking processes.

As part of this launch, Eckrich will introduce enhancements to its digital presence with a revamped website. The new site will highlight a consumer-centric design paired with social media features and suggestions on how to incorporate Eckrich products into everyday meals.

The campaign uniquely positions Eckrich within consumer markets as more than just a meat product. It seeks to portray Eckrich sausages as pivotal to family gatherings and treasured moments. One promotional aspect that stands out is its playful inquiry: "But the real question is — which home?"—offering an unexpected twist that excites consumers to explore diverse culinary experiences with Eckrich.

Eckrich has been a household staple for generations, symbolizing not only great taste but also cherished times spent with loved ones. The new tagline, "The Sausage That Takes You Home," encapsulates its commitment to not only providing quality food but also fostering family connections through shared meals. For anyone looking to add comfort and flavor to their dining experience, Eckrich hopes to be the go-to choice.

In conclusion, the Eckrich brand continues to evolve while staying true to its heritage of quality and community. As they invite consumers to discover their campaign, they aim for every bite of Eckrich sausage to evoke the flavors of home, enhancing those precious moments we all share. For further details about the campaign and product offerings, consumers can visit Eckrich.com and connect with Eckrich on Facebook and Instagram.