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Overview of WACUL's Marketing and Sales Collaboration Lab

WACUL, a prominent player in digital marketing transformation, is hosting an online seminar titled "Marketing x Sales Collaboration Lab [SaaS Edition]: How to Tackle the Issue of Leads Not Converting to Deals" from August 19 to 21. This seminar addresses a common challenge faced by many SaaS businesses where despite generating leads, they struggle to turn them into actual business discussions or contracts.

The Gap Between Leads and Conversions

For many companies, particularly in the SaaS sector, it’s not unusual to meet lead generation goals yet still find that those leads do not translate into fruitful conversations or deals. This disconnect can be a major bottleneck in business growth, leading to frustrations in marketing and sales departments. Misalignment between key performance indicators (KPIs) for marketing and sales teams, as well as issues in connecting with inside sales (IS), contribute to this gap.

During the seminar, WACUL experts will discuss strategies that decision-makers in SaaS companies can adopt to bridge this divide. Participants will have the opportunity to delve into systemic issues that cannot be solved through optimization alone, and explore how to align strategies across departments to drive better results.

Seminar Highlights

The seminar spans 60 minutes, focusing on:

• - Current best practices for marketing and sales alignment
• - Strategies to address KPI discrepancies
• - Solutions for improving IS connectivity issues
• - Designing organizational frameworks that lead to tangible results

This seminar is tailored for:

• - Decision-makers facing challenges with marketing and sales KPIs or collaboration design
• - Individuals looking to reassess the deal generation processes for their SaaS business
• - Marketing or sales leaders who wish to redesign interdepartmental collaboration structures

Featured Speaker

The seminar will feature Ryuta Matsuo, a director at WACUL, who has a robust background in sales and e-commerce consulting. After graduating from Yokohama National University, he joined Rakuten and held various managerial roles before further advancing his expertise at Onsite, a consulting firm specializing in e-commerce. Matsuo has been instrumental in numerous successful projects that encompass digital strategies, brand building, and marketing improvements at WACUL since joining in 2018.

WACUL's Approach to Marketing Transformation

WACUL stands out by leveraging data and knowledge to drive strategy development and execution. Their proprietary tool, the "AI Analyst", has been implemented in over 40,000 sites and has facilitated more than 12,000 measures of implementation and impact assessment. This tool allows clients to identify effective marketing strategies tailored to their specific needs and execute these strategies waste-free.

Web marketing professionals seeking to enhance their digital presence are encouraged to consult WACUL for personalized advice. With extensive expertise in transforming businesses through the integration of big data and analytics, WACUL aims to maximize clients' revenue effectively.

About WACUL

WACUL is a marketing DX company that empowers businesses to achieve digital transformation through big data and expertise. Since starting its consulting services in 2010 and launching the AI Analyst series in 2015, WACUL has been at the forefront of integrating AI technology with marketing strategies. With services ranging from automated data analysis and implementation to consulting and freelance marketing personnel matching, WACUL creates tailored solutions that resonate with clients' needs.

For more information about WACUL and to register for the seminar, visit their website or their event page.