#USA #CARY #Fathom Holdings #Lead Generation #Real Results

Fathom Holdings Launches Real Results Lead Program

Fathom Holdings Inc. (Nasdaq: FTHM), a leader in technology-driven real estate services, has officially announced the launch of its much-anticipated Real Results lead program. This initiative aims to significantly improve agents' performance by providing them with qualified leads, ultimately streamlining the sales process. The company, known for integrating various real estate services, including residential brokerage, mortgage, and title services, is taking a bold step to enhance its service offerings for agents and clients alike.

The Real Results program functions as a lead generation and qualification platform, designed to connect Fathom agents with vetted clients who are ready to engage in transactions. According to the company, this program has already shown promising outcomes, particularly when integrated with Fathom's Elevate program, which focuses on generating enhanced mortgage and title service attach rates. The program's success is evident in its capacity to deliver measurable benefits that empower agents in their business operations.

Jamey Smith, President of Real Results, stated, "For over a decade, our primary focus has been on enabling sales organizations to engage with potential clients who are ready to transact. Our technology employs advanced communication tools and conversational AI, in conjunction with a dedicated U.S.-based outreach team. This multidimensional approach allows us to efficiently engage buyers and sellers, connecting them with top Fathom agents while accelerating the sales cycle."

Fathom Holdings' CEO, Marco Fregenal, shared his enthusiasm for the program, noting the rising demand for effective lead generation solutions. "Our ongoing collaboration with Real Results marks a significant evolution in our lead generation strategy. We're committed to equipping our agents with high-quality leads that can translate into faster transaction closures. Our agents are the backbone of our success, and we are continually exploring new initiatives to keep them competitive in the dynamic real estate market," he added.

The expansion of the Real Results program will also tie into Fathom's START program aimed at homebuyers, further enhancing cross-division growth opportunities. This strategic alignment is intended to better prepare agents for the varying demands of the market, thus strengthening their operations.

With a national presence encompassing nearly 15,000 agents across 43 states and Washington, D.C., Fathom is steadfast in its commitment to innovation. The Real Results initiative is a testament to the company's dedication to providing agents with cutting-edge tools, resources, and support systems they need to flourish in their business endeavors.

Fathom Holdings Inc. operates a comprehensive suite of technology-driven services, with brands like Fathom Realty, Encompass Lending, and intelliAgent. As the industry continues to evolve, Fathom's focus remains on enhancing agent performance and refining client experiences through innovative solutions.

The company has cautioned that this press release contains forward-looking statements, which involve risks and uncertainties related to economic conditions, growth prospects, and operational effectiveness. Potential investors and stakeholders are encouraged to review the full particulars outlined in the company's Form 10-K filings with the SEC.

In summary, the launch of the Real Results lead program epitomizes Fathom Holdings' mission to arm its agents with superior tools and strategies, ensuring they remain at the forefront of the ever-competitive real estate landscape. The company's unique focus on technology integration sets a profound precedent for the future of real estate services.