Innovative Remodeling Service Cocoterrace Showcases Nobunaga Daytona Experience

Cocoterrace and Nobunaga Daytona: A Unique Fusion of Culture and Innovation

On July 26, 2025, at Akihabara UDX, Masashi Shinohara, President of Cocoterrace, unveiled an exciting experience at the FC Channel Show 2025. The company, known for its flat-rate remodeling service called ‘Imecchi’, showcased the rare Nobunaga Daytona (ROLEX Ref.6263/Ser.6412345), a watch that has been auctioned for approximately 2.8 billion yen on a specialized global auction site.

The Nobunaga Daytona is not just a luxury timepiece; it has transcended into a symbol of uniqueness and cultural significance. This watch's historical context is what Cocoterrace aims to highlight through its remarkable wearing experience program, allowing guests to engage with this exceptional piece of art and history.

Cocoterrace’s Remodeling Revolution

Cocoterrace has introduced a groundbreaking remodeling service, ‘Imecchi’, priced at a flat rate of 10,000 yen per square meter. This affordable service transforms rental and pre-owned homes into designer-quality living spaces. The intention behind creating this service is to eliminate the complex subcontracting structure prevalent in the construction and remodeling industry.

Using YouTube as a platform for online marketing, Cocoterrace effectively cuts down on middleman costs, ensuring clarity in pricing for its clients. They have established a transparent pricing structure that clearly defines base fees, additional charges, and optional renovations. This structure ensures fair profits are distributed to construction companies and skilled workers involved in the remodeling process.

Currently, Cocoterrace operates 35 franchise locations throughout Japan, leading a significant shift in the industry's profitability framework. Shinohara’s innovative approaches have also attracted attention on the popular business program, ‘Reiwa no Tora’, further establishing his influence within the remodeling sector.

Visitors interested in ‘Imecchi’ can explore more details on their official YouTube channel and website (links at the bottom).

A Cultural Experience

Having an enterprising individual like Shinohara experience the Nobunaga Daytona was an honor for the company and presented a unique opportunity to merge cultural appreciation with modern business innovation. Through experiences like these, Cocoterrace aims to communicate the cultural value of vintage assets while pushing boundaries in contemporary business practices.

We invite everyone to engage with this cultural gem and explore the profound impact vintage luxury items like the Nobunaga Daytona can have. Let us connect heritage with modern aspirations!

For more information on local hometown tax contributions, click [here].