#USA #Waltham #Zixi #Jonathan Low #Global Partner Program

Zixi Relaunches Global Partner Program

Zixi, recognized as a leading entity in enabling broadcast-quality video over IP networks, has announced significant enhancements to its Global Partner Program. This initiative, managed under the guidance of Jonathan Low, the newly appointed VP of Channel Sales and Partnerships, focuses on building technical integrations and hastening collaborative efforts within the media supply chain.

Since Jonathan Low's arrival at Zixi, he has been actively establishing a more structured framework for partner engagement. This revamped program introduces essential elements such as technical certification paths, resources for co-development, and coordinated marketing initiatives for Zixi's ecosystem partners. These strategic adjustments are designed to empower partners to effectively create joint value, expedite revenue generation, and broaden Zixi's reach in the market. Ultimately, this will facilitate quicker access to innovative and dependable solutions for customers at greater scale.

Jonathan Low, who possesses extensive experience of over a decade in forming impactful partnerships within digital media, advertising, and data infrastructure, emphasized the importance of listening to partner feedback during the program's reformation. Previously, he held a significant role at The Trade Desk, where he was pivotal in elevating the global presence of connected TV data partnerships. His prior professional experiences include leading roles at companies such as WRN Broadcast, Arqiva, Deluxe, and GrayMeta, all contributing to his expertise in driving innovation and operational efficacy across both broadcast and digital domains.

"We’ve spent the past several months listening to partners and rethinking how we can best support them," said Low. “This relaunch reflects that input, making it easier to integrate with Zixi, collaborate on solutions, drive business together and deliver value to our mutual customers.”

The strategic emphasis on partnership and collaboration is not only a testament to Lowe's leadership but also reflects the evolving complexity of the video broadcast ecosystem. Marc Aldrich, CEO of Zixi, remarked that partnerships and shared innovation are of paramount importance for success in this increasingly intricate environment. He stated, “Jonathan hit the ground running and has already made a significant impact. This new program structure is a direct result of his leadership and vision.”

Zixi's revitalized Partner Program further underscores the company’s commitment to fostering growth within its ecosystem. By focusing on interoperability and long-term alliances with providers in broadcasting, cloud services, monitoring, and orchestration, Zixi continues to expand its influence and capabilities within the industry.

For organizations interested in learning more about the Zixi Partner Program or exploring participation opportunities, they can visit www.zixi.com or reach out directly through specified contact channels.

Zixi is renowned for delivering Emmy Award-winning software solutions that enable live broadcast-quality video delivery over IP networks. These solutions are trusted by premier broadcasters and sports leagues, boasting a track record of over 15 years in providing reliable and cost-efficient video services. Its software capabilities encompass a multitude of live IP video workflows, including content contribution, satellite and fiber replacements, business-to-business distribution, and direct-to-consumer capabilities.

Additionally, Zixi’s platform offers advanced automation, management, and security measures, including end-to-end encryption and blackout control. This extensive functionality secures cost predictability and operational efficiency while ensuring 99.999% reliability through patented hitless failover technology, making it exceptionally suitable for high-stakes sports broadcasts and continuous live channels.