Strategic Leadership Appointment Drives United Legwear's Expansion in UK and EU Markets

United Legwear & Apparel Co. (ULAC) Expands Its Presence in UK and EU

United Legwear & Apparel Co. (ULAC) is making significant strides in the UK and EU apparel markets, showcasing an ambitious growth trajectory with the recent appointment of industry veteran Tony Lucia as President of ULAC Europe BV. This strategic move, revealed on March 11, 2025, marks a pivotal moment in the company’s commitment to expanding its market presence and operational capabilities across Europe.

Cyril Hottot, the CEO of ULAC Europe BV, expressed his excitement for the direction the company is heading. He stated, "We are strengthening our foundation in Europe with a clear vision for the future. Bringing Tony on board is a pivotal step in scaling our operations, enhancing our market presence, and delivering even greater value to our retail partners." The emphasis on strategic leadership indicates ULAC’s focus on not just expansion, but meaningful growth that aligns with its long-term vision.

Tony Lucia, who reports directly to Hottot, brings a wealth of experience from his previous roles with international brands such as Armani, Hugo Boss, Escada, and G-Star Raw. His expertise is anticipated to be instrumental in driving sales efforts for ULAC’s growing portfolio of brands, which includes Scotch & Soda, Ted Baker (ecommerce), Hurley, and Skechers. This powerful combination of leadership and extensive experience underlines ULAC’s ambition to strengthen its competitiveness in the dynamic markets of the UK and EU.

The expansion strategy involves leveraging both brick-and-mortar stores and online channels to maximize sales opportunities. In an era where digital commerce holds paramount importance, ULAC is keen to enhance its consumer engagement strategies while fostering innovation. Strengthening these channels not only aims to capture market share but also aims to elevate the overall customer experience.

Hottot pointed out that ULAC Europe BV's rapid growth reflects a robust momentum, suggesting that the brand is well-positioned to capitalize on new opportunities. With Lucia at the helm of sales in Europe, Hottot can devote more time to develop ULAC’s omnichannel growth strategy on a global scale. This shift in focus is indicative of ULAC’s commitment to marry traditional retail success with modernized digital strategies, ensuring that they stay ahead of the competition.

About United Legwear & Apparel Co. (ULAC)
Founded by Isaac E. Ash, ULAC is a New York City-based global designer and distributor of apparel, legwear, bodywear, and accessories. The company has aligned itself as a joint venture partner with renowned brand PUMA North America and holds distribution agreements for brands such as Scotch & Soda, Hurley, and Ted Baker. In addition, ULAC maintains several licensed brands like Skechers, Van Heusen, DKNY, Champion, Arrow, and Weatherproof, showcasing its diverse portfolio designed to meet market needs.

Moreover, ULAC is dedicated to quality and innovation, ensuring they present top-tier products that resonate with changing consumer demands. With a focus on operating with integrity and excellence, ULAC remains eager to navigate the rapidly evolving landscape of the apparel industry globally.

As ULAC ventures into this new chapter under the leadership of Tony Lucia, it is poised to redefine its approach to market engagement and consumer satisfaction, driving its vision to integrate innovative practices in retail. The future looks bright for ULAC as it embraces change and adapts to new market dynamics, strengthening its position within the competitive fashion sector.

For more information about United Legwear & Apparel Co., visit ulac.com. Contact Rita Polidori O'Brien, VP Corporate Communications, at [email protected] or call 212-391-4143 for media inquiries.