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Finding Your Perfect Home with LIFE LABEL

LIFE LABEL, a brand launched in 2017 with the tagline ‘Hello, new fun,’ is making significant strides in reshaping how people connect with their ideal living spaces. With the concept of discovering a home that aligns with one’s lifestyle, LIFE LABEL is pushing the boundaries of the real estate experience.

Background of the Revitalization

In recent years, numerous factors like rising construction material costs and stricter mortgage evaluations have greatly impacted the housing market, making it increasingly difficult for potential buyers to secure homes. Additionally, changing household compositions and diverse value systems have led to a new mindset—that buying a home isn’t always necessary. Recognizing this shift, LIFE LABEL is driven to evolve beyond merely delivering online information; the goal is to engage customers directly in the home-buying process.

A Platform for Personalization

LIFE LABEL’s unique approach allows individuals to explore different lifestyle inspirations to enhance their home selection journey. Imagine a sanctuary for outdoor enthusiasts, a café-like living room for gatherings, or a personal haven filled with music and books. By collecting visual ideas that resonate with their preferences, buyers can embrace a more liberated and enjoyable home search.

The revitalization aims to make the home-finding process feel as easy and enjoyable as browsing social media. Customers can now dive into a myriad of lifestyle samples and connect with spaces that genuinely reflect who they are.

The Brand’s Aspirations

LIFE LABEL challenges the conventional home buying paradigm by blending online exploration with real-life experiences. This synergy between digital and brick-and-mortar interactions aims to transform how customers envision their ideal living spaces. Here’s what LIFE LABEL strives to be:
1. A gallery of diverse lifestyle inspirations that anyone can easily explore.
2. A hub where individuals can find a home that represents their unique identity among varied selections.
3. A space where lifestyle consultants with vast ideas are readily available to assist customers in discussing and realizing their ideal living scenario.

The merging of these elements—interactive content, innovative store layouts, and customer engagements—will shape a new vision for LIFE LABEL. By fostering a stronger connection with customers both online and offline, LIFE LABEL is poised to elevate the overall user experience significantly.

Brand Actions and Renewed Direction

Revamped Online Presence

To reinforce the message of ‘finding a home based on your favorite lifestyle,’ LIFE LABEL plans to diversify its product visuals that demonstrate the lifestyle-centric approach to home selection. The media strategy will also undergo transformation, shifting from simply being a source for discovering new ways of living to a platform aiding users in locating a home that satisfies their lifestyle preferences.

As customer lifestyles and interests become more diverse, LIFE LABEL seeks to curate a media experience rich with practical living ideas tailored to effective home-searching. This strategic shift ensures that users will be better equipped to find the ideal residence through aligned services.

About LIFE LABEL

LIFE LABEL is not merely a brand; it embodies the essence of modern living since its inception with the tagline ‘Hello, new fun.’ Starting in 2017, LIFE LABEL is set to carry the slogan ‘NICE LIFE’ from January 2025 onward, promoting a positive atmosphere where kindness spreads among communities. The brand also engages in collaborative projects to develop standardized home designs, operating through over 160 franchise locations nationwide.

More about LIFE LABEL can be explored here: LIFE LABEL

LDP (LIFE LABEL & Dolive Project)

Operating as a franchise, LDP seeks to introduce fresh perspectives into the housing industry, ensuring it stays at the forefront. LDP believes building a home shouldn’t be restrictive but rather a fun selection process where clients envision their preferred styles and layouts.

The mission is clear: ‘Life can (and should) be even more enjoyable.’ More than simply proposing housing solutions, we wish to support the unfolding stories within those homes.

Explore what LDP has to offer: LDP