#USA #New York #Valentino Beauty #Studio 54 #Born in Roma

Valentino Beauty Revitalizes Iconic Studio 54 for 2025

Valentino Beauty is making waves in the beauty industry as it prepares to officially reopen the legendary Studio 54 on September 10th. This one-night-only event will transport beauty aficionados and fashion insiders back to the era of vibrant nightlife, embodying the spirit of Studio 54—a cultural milestone known for its celebration of joy, freedom, and individuality.

A Night of Immersion and Nostalgia

The event promises an immersive experience where influential figures from fashion, arts, and the world of beauty will converge. Attendees will include cultural innovators, emerging talents, and long-time supporters of the iconic venue, creating an exhilarating atmosphere that echoes the past while paving the way for contemporary expression.

Central to this event is the launch of the 2025 Rendez-Vous Ivory Collection, a limited-edition line that encapsulates high fashion's audacity combined with a poetic sense of allure. The collection’s standout feature is the stunning ivory packaging kissed with gold accents, beautifully encasing Valentino Beauty's esteemed Born in Roma fragrance bottles— a true homage to the daring self-expression synonymous with Studio 54.

The Essence of the Rendez-Vous Ivory Collection

The Rendez-Vous Ivory Collection showcases a reinvention of the Born in Roma Donna fragrance, featuring radiant notes of orange blossom intertwined with comforting marshmallow accords, anchored by creamy Madagascar bourbon vanilla and fresh white musk. On the men’s side, Born in Roma Uomo offers a contrasting experience with its warm woody-amber profile, merging bright bergamot with the calming essence of lavandin and a nostalgic fireplace accord, igniting an intimate and magnetic energy.

In addition to the reimagined fragrances, the collection introduces the Spike Valentino Ivory, a new addition to the Valentino Beauty universe. This innovative lip color collection combines a neutral nude that elevates the natural lip tone, a daring warm pink toffee, and a soft, seductive terrazzo red—perfect for those wanting to make a bold statement effortlessly. All products come with a rose-gold shimmer topper that adds a subtle glow, encouraging wearers to express their personality boldly.

Each shade features the Roma Light Complex, ensuring a radiant finish and an ultra-smooth application, allowing true beauty enthusiasts to revel in luxurious self-expression.

An Aesthetic Celebration Captured

The campaign for the 2025 Rendez-Vous Ivory Collection has been thoughtfully captured by renowned photographer Carlijn Jacobs, featuring ambassador Adut Akech. The visuals radiate with an essence of ivory elegance paired with the warm, inviting flares and electrifying energy synonymous with Studio 54. This campaign invites fans into a vibrant world where beauty and celebration collide in nightly rituals of self-expression.

This exclusive collection is limited in quantity, promising that those who seek to embody the spirit of the era will need to act fast to secure their pieces at select global locations.

Valentino Beauty's endeavor to blend the essence of Studio 54 with its luxurious aesthetics heralds a new chapter in a legacy that cherishes creativity, freedom, and artistic expression— a powerful reminder that beauty transcends mere cosmetics and serves as an outlet for extraordinary individuality.

Studio 54™ is a trademark of S54 Holdings, LLC, and is used under license.