#United States #Hasbro #Duluth Trading #Mount Horeb #POTATO HEAD

A Fun Fusion of Nostalgia and Comfort

In a delightful announcement on November 5, 2025, Duluth Trading Co., known for its rugged workwear and casual clothing, revealed its collaboration with Hasbro—a prominent name in games, toys, and entertainment. This new partnership aims to evoke nostalgia through a special collection that makes perfect gifts for the upcoming holiday season.

The collection reimagines iconic childhood toys like POTATO HEAD, LINCOLN LOGS, TONKA, and TINKERTOY, stitching them into some of Duluth's most sought-after apparel. With a blend of comfort and fun, the product line includes stylish Buck Naked® underwear, socks, and cozy bralettes, ensuring that both adults and kids can relive fond memories.

The Iconic Offerings

Among the standout items in this collection are:

• - Buck Naked® Crew Socks ($16.95): Designed for all-day wear, these socks feature whimsical POTATO HEAD patterns, injecting a dose of humor into everyday outfits.
• - Men's Buck Naked® Pattern Boxer Briefs ($24.50): These top-rated boxer briefs come adorned with playful motifs from LINCOLN LOGS, TINKERTOY, and more, combining comfort with a nostalgic touch.
• - Men's Buck Naked® Wood LINCOLN LOGS Boxer Briefs ($24.50): Made from recycled materials, these boxer briefs are eco-friendly and provide a luxurious feel, wicking away sweat and odors effectively.
• - Women's Buck Naked® High Cut Underwear ($20.50): Offering a snug fit and cheeky prints featuring MRS. POTATO HEAD and TINKERTOY, these are designed for comfort and style.
• - Women's Buck Naked® Bralette ($29.50): This adorable bralette merges light support with playful patterns, proving that comfort doesn’t have to be boring.

Beyond clothing, the collection also features classic Hasbro toys, with LINCOLN LOGS ($74.95), TINKERTOY ($59.95), and POTATO HEAD ($14.95) adding to the nostalgia factor. These beloved toys will be available in Duluth Trading stores and online, making it easy for shoppers to find both apparel and toys in one place.

Celebrating Nostalgia

Ricker Schlecht, SVP of Product Development at Duluth Trading, expressed his excitement about the collaboration, stating, "Everyone loves these classic toys. POTATO HEAD is an icon. Put a TONKA truck in front of anyone, including myself, and I can't resist playing with it!" This sentiment captures the playful spirit of the collection, intended not just for practical gifting but for sparking joy among shoppers of all ages.

Matt Proulx, Senior Vice President at Hasbro, echoed similar sentiments, saying, "Duluth Trading brings the same creativity to apparel that Hasbro brings to play. Together, we've crafted a collection that celebrates beloved childhood memories in a modern, lighthearted way for this holiday season."

Availability

The Duluth x Hasbro collection is officially available starting November 5, 2025, in Duluth Trading retail outlets and via their online platform at DuluthTrading.com. This partnership stands as a perfect tribute to the joys of youth while providing practical comfort necessary for today's lifestyle. In a world that often feels so fast-paced, this collaboration warmly welcomes customers back to a simpler time, reminding us all to embrace some playful spirit this gift-giving season.

With clothing inspired by beloved toys, the Duluth Trading x Hasbro collection perfectly blends nostalgia with functionality, ensuring there's something special for everyone this holiday season.