#Japan #Okinawa #Okinawa Electric #PicTrée #NTT West

Introduction

In a pioneering move towards community engagement and technological enhancement, Okinawa Electric Power Company, NTT West Japan Group, and Digital Entertainment Asset Pte. Ltd. are set to launch an innovative social contribution game titled 'PicTrée' in Okinawa from February 1 to March 22, 2026. This initiative not only aims to provide a fun experience for participants but also efficiently tackle the challenges faced in utility inspections of power infrastructure, especially given the declining workforce in this sector.

Background

The deterioration of public infrastructure like utility poles has led to challenges in inspection and maintenance processes. Given the decreasing working-age population and rising operational complexities, it has become necessary to adopt advanced technologies, such as Artificial Intelligence (AI) and imagery, to elevate the standards of inspection operations. By adopting an approach that integrates both the telecom and electric utility sectors, these companies aim to build a sustainable operational framework that maintains high inspection quality with limited personnel.

In the context of Okinawa, a region thriving on tourism, community involvement, and local charm, the demand for participatory content that cultivates the attractiveness of towns has increased.

About the Initiative

The 'PicTrée' game encourages locals and tourists alike to engage in an interactive utility inspection. Participants will take photos of utility poles throughout designated areas of Okinawa, which will then be utilized by infrastructure companies for equipment inspections. This initiative not only promotes active participation but also aims to enhance the vibrancy of local communities by allowing users to explore their surroundings while contributing to the upkeep of essential infrastructure.

Using NTT West’s AI and remote diagnostic technologies, this collaborative effort seeks to improve overlapping inspection processes and conduct image collection from areas that are hard to access, such as remote islands. This will lead to a more efficient and high-quality joint inspection system.

Event Details

• - Event Duration: February 1, 2026, 7:00 AM - March 22, 2026, 6:00 PM
• - Photo Taking Hours: 7:00 AM - 6:00 PM (Outside these times, while the app remains accessible, taking photos will not be permitted.)
• - Locations: Participants can take pictures in several regions, including popular spots on Okinawa's main island and various remote islands (e.g., Aguni Island, Ishigaki Island).
• - Total Number of Poles: Approximately 50,000 poles are eligible for inspection during the event.
• - Eligibility: Open to anyone interested (free participation).
• - How to Participate: Participants can download the ‘PicTrée’ app found on the App Store or Google Play, register as members, and select the 'Okinawa Season' within the app to begin.
• - Rewards: Participants will earn 30 yen worth of points for each pole photographed, redeemable for different rewards including Amazon gift cards.

Supporting Organizations

The project is backed by Naha City, highlighting its significance in local community initiatives.

Conclusion

The 'PicTrée' initiative stands as a testament to collaborative efforts among companies and communities, aimed at creating a sustainable framework for infrastructure maintenance while fostering a sense of community spirit. As emphasized by company officials, this innovative approach is designed not just for practical efficiency, but also to celebrate and promote the unique charm that Okinawa has to offer.

With potential for significant impact, local citizens and visitors alike are encouraged to participate in this exciting new venture that combines technology, community, and cultural appreciation. This represents a major step forward for Okinawa’s infrastructure development and community engagement efforts, aligning with trends towards sustainability and social responsibility.