#USA #Walmart #Phoenix #Mad Genius #Frozen Snippets

Mad Genius Snack Lab Brings Bold Flavors to Frozen Snacks

Mad Genius Snack Lab is shaking things up in the snack aisle by introducing an exciting lineup of frozen snacks now available at Walmart. This innovative brand, under FoodStory Brands, is catering to the appetite of a new generation of snackers who crave adventure in their food choices.

Imagine classic comfort foods like quesadillas, snack rolls, and empanadas getting a bold makeover with globally inspired flavors. This new collection features unique mashups designed to surprise and satisfy your taste buds. For instance, you can dive into Korean BBQ Quesadillas, filled with seasoned beef, onions, and cheddar, all wrapped in a soft tortilla. Alternatively, try the Cheeseburger Quesadillas, bursting with ground beef, cheddar cheese, and special sauce – a true fusion of flavors that will delight your senses. And don’t miss the Bacon Mac & Cheese Snack Rolls, which combine tender macaroni, smoky bacon, and a cheesy blend in a crunchy wrapper.

But that’s not all; the menu also includes General Tso's Chicken Empanadas, made with juicy white meat chicken, veggies, and a medley of sauces, enveloped in a flaky crust. Each snack is carefully crafted to provide a hot, crispy, and ready-to-eat experience in minutes, whether you prefer using an air fryer, oven, or microwave.

Catering to the Modern Snack Generation

In today's fast-paced world, where Gen Z and Millennials are reportedly snacking an average of five times a day, Mad Genius is tapping into this trend with its vibrant and flavor-packed snacks. Each product is not only tasty but also reflects the lifestyle of a generation that embraces snacking as more than just a pastime.

Jay Whitney, Chief Marketing Officer of FoodStory Brands, shared the vision behind Mad Genius: "We’ve had a blast breaking the traditional rules and custom creating a brand that leans into the exciting culinary curiosity of today's younger generations." This reflects not only in the flavors but also in their packaging, which is designed to catch the eye and stand out on store shelves.

A Platform for Creative Expression

Beyond just snacks, Mad Genius encourages young people to express their creativity. The company is currently running a scholarship program through Bold.org, where aspiring talents can submit their own mashup ideas—beyond just food. Winners will be awarded $1,000 scholarships to help them further their educational endeavors, with the winners being announced on December 1, 2025.

This commitment to creativity aligns with the brand ethos of Mad Genius, promoting artistic expression in various fields, making it more than just a snack brand.

Availability and Future Plans

Mad Genius's delicious frozen snacks are currently available in over 870 Walmart locations, and the company plans to introduce even more flavors in 2026. Fans of innovative snacking can find the new line in the frozen section of selected Walmart stores, providing a quick and satisfying option for those late-night cravings or busy afternoons.

To discover your nearest store, listen to a specially curated mashup playlist, or pitch your wild flavor ideas, check out www.getmadgenius.com. Additionally, the brand maintains an active presence on social media, encouraging engagement with followers on platforms like TikTok and Instagram at @GetMadGenius.

About Mad Genius Snack Lab and FoodStory Brands

Founded in Arizona, Mad Genius Snack Lab is built on a mission to unleash creative energy in the snacking world with its rebellious flavor combinations. As part of FoodStory Brands, an established player in the consumer packaged goods industry, Mad Genius exemplifies the brand's commitment to innovative snacks that capture the imagination of snack lovers everywhere. FoodStory Brands is known for developing numerous national brands and is dedicated to community engagement, allocating resources and volunteer time to support local initiatives.

For more information about Mad Genius and its exciting lineup, visit www.getmadgenius.com.