New Adventures Await: "Hajime, Ken, and Setsu" Releases Latest Episode
Hajime Ken and Setsu are back with an exciting new adventure that fans have been eagerly waiting for! One of the core companies of Iida Group Holdings, Hajime Construction Co., Ltd., announced the release of the latest installment of the widely acclaimed series, "Hajime, Ken, and Setsu." Supervised by Yoichi Takahashi, the legendary creator of the global soccer manga, "Captain Tsubasa," this new web commercial series titled "The Bonds That Transcend Time" will premiere on Wednesday, October 29, 2025.
The series first debuted in November 2022 and has continuously generated buzz on social media each year with its new releases, surpassing a total of
14 million views for all episodes combined. This fourth installment takes viewers on a thrilling journey back to the Jurassic period, where the young Triceratops embarks on an adventure after being separated from its mother due to a cataclysmic event. The enchanting dinosaur characters guided by Takahashi's supervision are sure to capture the audience’s imagination.
Two talented voice actors bring life to the characters: Ayaka Fukuhara portrays Setsu, while Hiroki Suganuma voices both Hajime and Ken. The web commercial will be primarily distributed on YouTube starting October 29, so fans should stay tuned!
Hidden Messages Hunt Campaign
Starting from the same date, a campaign called “Find the Hidden Messages!” will challenge fans to uncover concealed alphabet letters within the web commercial's various frames. Those who decipher the secret message will be entered into a lottery to win ¥100,000, with two lucky winners announced! It’s an exciting way for fans to engage with the series while having fun.
Social Media Engagement Campaign
In addition to the message hunt, fans can participate in a follow-and-repost campaign on Hajime Construction's official accounts. The first installment involves a character popularity contest, allowing fans to vote for their favorite among 14 beloved characters featured in the series. Subsequent segments will bring various fun initiatives aimed at engaging the community. Each time, 50 lucky participants will win a ¥1,000 QUO card.
What is "Hajime, Ken, and Setsu"?
This unique web commercial series is driven by only three memorable lines: "Hajime!", "Ken!", and "Setsu!", demonstrating an innovative approach to storytelling while promoting brand recognition. Officially launched in 2022, the series has amassed over
14 million views in just three years. It has also garnered numerous accolades, including two GOLD awards at the prominent international advertising festival, ADFEST 2025, along with a Silver Award at the ACC Tokyo Creativity Awards and other highly-rated films for its media creativity.
The Latest Episode: "The Bonds That Transcend Time"
In the newest episode, the three protagonists encounter a shocking alarm from their time-traveling machine, "House Travel." Peering into the monitor, they witness a serene Jurassic world where a mother Triceratops and her baby enjoy their life together. Unfortunately, disaster strikes, leading to their separation. To rescue the baby Triceratops and help them reunite, the three activate their machine and embark on this wholesome adventure to search for the stray mother.
Spotlight on the Visionaries
Yoichi Takahashi - Creator
Born in Katsushika, Tokyo, Yoichi Takahashi debuted with "Captain Tsubasa" in 1980, leading to its anime adaptation in 1983. His work has significantly contributed to the popularity of soccer in Japan and has influenced plenty of international players. The series remains a beloved global phenomenon. As of April 2024, he ended the manga publication but continues with a web version titled "Captain Tsubasa WORLD". He also launched the club, Minami-Katsu S.C., in Katsushika, aiming for a place in J-League.
Kunikazu Toda - Illustrator
Also born in Tokyo, Kunikazu Toda won the Tezuka Award for his debut work, "ROUND" in 1991. His other notable works include "Ryujige" and various series related to "Captain Tsubasa."
Voice Actors Share Their Excitement
To align with the release, voice actors Ayaka Fukuhara (voicing Setsu) and Hiroki Suganuma (as Hajime and Ken) have shared their thoughts on the project:
Ayaka Fukuhara - Comments on Playing Setsu and the Young Triceratops
In her fourth year working with Takahashi’s vision, Fukuhara expresses immense appreciation for the creative team and appreciates Setsu's growth from her initial portrayal to now being a tough, adaptable female character. She is eager for fans to enjoy the emotional elements interwoven with fantastic storytelling, especially with the dinosaur character delightfully portrayed.
Hiroki Suganuma - Thoughts on the Series and Dual Role
Suganuma, who also plays a Pteranodon in the series, has an exciting take on venturing into the dinosaur universe and is greatly moved by the emotional aspects of the storyline. As they explore potential future themes, Suganuma anticipates an adventurous twist to outer space or historical periods, adding new dimensions to the beloved series.
The anticipated web movie titled "Hajime, Ken, and Setsu: The Bonds That Transcend Time" will officially debut on October 29, 2025, available on YouTube and TVer. For more details, visit the special website:
Hajime Ken and Setsu Official.
About Hajime Construction Co., Ltd.
Founded in 1967, Hajime Construction Co., Ltd. operates from its headquarters in Toshima, Tokyo. Specializing in a diverse portfolio, including residential development and custom housing, the company aims to provide quality living solutions for all. For information about their offerings, visit their official site for pre-built homes, condominiums, custom homes, renovations, and investment solutions.