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White Castle Teams Up with Marvel's Ironheart

In an exciting collaboration, White Castle joins forces with Marvel Television to celebrate the upcoming series Ironheart, premiering on Disney+ on June 24. With both brands rooted in creativity and innovation, this partnership promises to provide fans with a unique and memorable experience.

The promotion features a special beverage dubbed the 'Mechanized Mix', inspired by the Ironheart series. Available through Coca-Cola Freestyle machines at White Castle locations, this refreshing Fanta drink will serve as the perfect companion for Cravers embarking on their heroic journeys. Additionally, White Castle will present its beloved Original Sliders in limited-edition packaging that reflects the design from the Ironheart series, adding a touch of cinematic flair to every meal.

For those who are part of the Craver Nation Rewards™, there are even more incentives. From June 9 to July 31, members purchasing the 'Mechanized Mix' will receive a $2 discount on their next mobile order, along with exclusive access to the 'Mechanized Mix' badge in the app. This initiative aims to enhance the dining experience for White Castle’s most loyal fans.

But this collaboration is about more than just delicious food and drinks. White Castle is committed to giving back to the community, pledging a portion of proceeds from the Mechanized Mix sales to Girls Who Code, a nonprofit organization devoted to closing the gender gap in technology. With a mission to inspire and empower girls to pursue careers in computer science, Girls Who Code has already reached over 670,000 girls, making them champions in their own right.

Jamie Richardson, vice president of White Castle, expressed excitement about the collaboration, stating, “This partnership with Marvel Television's Ironheart reflects our commitment to innovation and our dedication to those who seek to make a positive impact.” This sentiment is mirrored by Marvel's Holly Frank, who noted that this partnership brings to life the inventive spirit of the Ironheart character while providing fans with a tasty way to celebrate.

As part of the promotional campaign, White Castle encourages Cravers to visit their local restaurants, savor the Mechanized Mix, and enjoy their favorite meals while taking advantage of special rewards. From the famous Sliders to crispy fries, there's much for fans to indulge in during this limited-time offer.

With the collaboration running from June 9 through July 31, fans have a unique opportunity to explore the synergy between two iconic brands. Enjoying a meal at White Castle now comes with the bonus of supporting a cause dedicated to empowering young women.

For more details about this exciting collaboration, future promotions, and to become a part of the Craver Nation Rewards™, visit whitecastle.com.

About White Castle

Founded in 1921, White Castle has become America’s first fast food hamburger chain. With its headquarters in Columbus, Ohio, and over 340 restaurants across the nation, White Castle offers mouthwatering Sliders and a variety of other options both in their locations and at retail outlets.

About Marvel’s Ironheart

The series follows Riri Williams, a brilliant inventor who returns to her hometown of Chicago after the events of Black Panther: Wakanda Forever. As she navigates the challenges of being a young inventor, she finds herself entangled with the enigmatic Parker Robbins. This unique narrative promises to capture the imagination of audiences with a blend of technology and magic.