Neiman Marcus and The Estée Lauder Companies Celebrate Leonard A. Lauder with Unique Brand Events
March 26, 2025 – Neiman Marcus, the renowned luxury retailer, is embarking on a unique journey of celebration and engagement in collaboration with The Estée Lauder Companies. This series of experiential brand activations is dedicated to honoring the distinguished contributions of Leonard A. Lauder, who has been awarded the Neiman Marcus Award for Distinguished Service in the Field of Fashion. This prestigious accolade recognizes not just Lauder's exemplary leadership in the beauty industry but also the profound relationship between Neiman Marcus and ELC, solidifying their combined legacy in luxury.
The festivities kick off with an elegant dinner event held at Neiman Marcus' NorthPark location in Dallas, which is expected to draw esteemed clients and industry leaders. Hosted by Tatiana Birkelund, the VP of Beauty, Jewelry, Home at Neiman Marcus, and Kendal Ascher, SVP & General Manager at ELC, the evening promises to be a showcase of the best-selling products from top ELC brands. Guests will have the opportunity to engage directly with renowned luxury brands like La Mer, Tom Ford Beauty, and Editions de Parfums Frederic Malle, among others. This event is a rare chance for attendees to not only enjoy an exquisite dining experience but also to take home exclusive products that exemplify luxury and sophistication.
Kendal Ascher emphasizes the importance of the partnership, stating, "Neiman Marcus is one of the most iconic luxury retailers in the world and a legacy partner for The Estée Lauder Companies. As we honor Leonard Lauder this year, we are excited to bring our luxurious brands to life in unique and compelling ways." The events not only celebrate Lauder's accomplishments but also invite customers to engage with the brands that define the luxury beauty landscape.
In addition to the gala dinner, Neiman Marcus is rolling out a diverse range of activations across multiple locations, including Houston, Atlanta, San Francisco, and more. Customers can partake in a variety of immersive experiences, such as runway presentations, spa therapies, and hands-on luxury masterclasses. These events aim to deepen customer engagement by exposing them to the latest trends and innovations within the beauty sector, thereby enhancing their shopping experience with Neiman Marcus.
The Neiman Marcus Awards have a storied history that dates back to 1938 when they began recognizing excellence within the luxury retail sector. Past recipients have included some of the most prominent figures in fashion and beauty. Leonard Lauder's achievement is especially noteworthy, as he follows in the footsteps of his mother, Estée Lauder, who received this honor herself in 1962. The award pays tribute to those who have not only excelled in their fields but also made significant contributions to the evolution of the luxury industry.
Neiman Marcus takes pride in offering a curated selection of premier ELC brands including AERIN Beauty, Bobbi Brown, and Kilian Paris. Customers can explore these offerings across all stores, online, or through remote selling, ensuring a luxury shopping experience that is both accessible and tailored to individual preferences.
This celebration serves as a reminder of the profound connection between luxury retail and personal expression through beauty. As Neiman Marcus forges ahead, the partnership with The Estée Lauder Companies exemplifies their commitment to nurturing relationships that celebrate creativity, innovation, and excellence in service. Together, they continue to elevate the luxury shopping experience, engaging customers in ways that resonate deeply with their aspirations and lifestyles.
To stay updated on the events that honor Leonard A. Lauder and more, visit Neiman Marcus' website or follow them on their social media platforms. This collaborative celebration stands as an inspiring example of how luxury brands can come together to honor achievements while simultaneously enriching the consumer experience in luxury retail.
The festivities kick off with an elegant dinner event held at Neiman Marcus' NorthPark location in Dallas, which is expected to draw esteemed clients and industry leaders. Hosted by Tatiana Birkelund, the VP of Beauty, Jewelry, Home at Neiman Marcus, and Kendal Ascher, SVP & General Manager at ELC, the evening promises to be a showcase of the best-selling products from top ELC brands. Guests will have the opportunity to engage directly with renowned luxury brands like La Mer, Tom Ford Beauty, and Editions de Parfums Frederic Malle, among others. This event is a rare chance for attendees to not only enjoy an exquisite dining experience but also to take home exclusive products that exemplify luxury and sophistication.
Kendal Ascher emphasizes the importance of the partnership, stating, "Neiman Marcus is one of the most iconic luxury retailers in the world and a legacy partner for The Estée Lauder Companies. As we honor Leonard Lauder this year, we are excited to bring our luxurious brands to life in unique and compelling ways." The events not only celebrate Lauder's accomplishments but also invite customers to engage with the brands that define the luxury beauty landscape.
In addition to the gala dinner, Neiman Marcus is rolling out a diverse range of activations across multiple locations, including Houston, Atlanta, San Francisco, and more. Customers can partake in a variety of immersive experiences, such as runway presentations, spa therapies, and hands-on luxury masterclasses. These events aim to deepen customer engagement by exposing them to the latest trends and innovations within the beauty sector, thereby enhancing their shopping experience with Neiman Marcus.
The Neiman Marcus Awards have a storied history that dates back to 1938 when they began recognizing excellence within the luxury retail sector. Past recipients have included some of the most prominent figures in fashion and beauty. Leonard Lauder's achievement is especially noteworthy, as he follows in the footsteps of his mother, Estée Lauder, who received this honor herself in 1962. The award pays tribute to those who have not only excelled in their fields but also made significant contributions to the evolution of the luxury industry.
Neiman Marcus takes pride in offering a curated selection of premier ELC brands including AERIN Beauty, Bobbi Brown, and Kilian Paris. Customers can explore these offerings across all stores, online, or through remote selling, ensuring a luxury shopping experience that is both accessible and tailored to individual preferences.
This celebration serves as a reminder of the profound connection between luxury retail and personal expression through beauty. As Neiman Marcus forges ahead, the partnership with The Estée Lauder Companies exemplifies their commitment to nurturing relationships that celebrate creativity, innovation, and excellence in service. Together, they continue to elevate the luxury shopping experience, engaging customers in ways that resonate deeply with their aspirations and lifestyles.
To stay updated on the events that honor Leonard A. Lauder and more, visit Neiman Marcus' website or follow them on their social media platforms. This collaborative celebration stands as an inspiring example of how luxury brands can come together to honor achievements while simultaneously enriching the consumer experience in luxury retail.
Topics Consumer Products & Retail）
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